NOBULL
Instagram · Video
The ad
No matter how you start your day, the Outwork lineup has you covered. Three shoes. One NOBULLsh*t approach to training.
Shop nowThe funnel behind it
Offer: Flexible Trainer for Dynamic Movements
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This collection page does well on mobile responsiveness and visual product presentation with clear color options and ratings. However, it suffers from poor page speed (31/100), weak headline clarity that doesn't match the ad's "three shoes, one approach" narrative, and minimal trust signals beyond basic star ratings. The CTA is buried in a modal popup rather than prominently featured on the main page, and the offer lacks specificity—there's no clear value proposition explaining why these shoes are better than alternatives. Social proof exists but is limited to star ratings without customer testimonials or detailed reviews.
What this funnel does right. Steal these.
- Mobile experience7/10
Where it's weak
- Call to action3/10
- Page speed3/10
- Message match3/10
- Trust signals4/10
- Headline4/10
- Social proof5/10
- Offer clarity5/10
Full breakdown
Call to action
3/10Primary CTA 'Of Course. Lock it in.' is hidden in a modal popup at the bottom of the page, not prominently featured on the main collection view.
- CTA text is memorable and brand-aligned
- High contrast black button makes it visible in the modal
- CTA is buried in a popup modal rather than on the main page
- No prominent 'Add to Cart' or 'Shop Now' button visible on product cards
- Users must scroll to bottom and interact with modal to see primary CTA
Page speed
3/10PAGESPEED_SCORE of 31 converts to approximately 3/10, indicating severe performance issues that will hurt user experience and conversions.
- PAGESPEED_SCORE of 31 indicates critical performance problems
- Likely slow image loading with 14+ product images on page
- Poor Core Web Vitals will increase bounce rate
Trust signals
4/10Limited trust signals beyond star ratings; no customer reviews, security badges, return policy, or brand credibility markers visible on this page.
- NOBULL branding is consistent and professional
- Star ratings suggest product quality
- No customer testimonials or detailed reviews visible
- No security badges, SSL indicators, or trust seals shown
- No return policy, warranty, or satisfaction guarantee mentioned
Mobile experience
7/10Layout appears responsive with 2-column grid that adapts well to mobile screens, though some elements could be optimized.
- 2-column product grid is readable on mobile
- Product images scale appropriately
- Filter & Sort button is accessible and mobile-friendly
- Color swatches are small and may be difficult to tap on mobile
- Navigation menu requires hamburger icon, adding friction
Headline
4/10The headline 'Outwork Flex' is a product name, not a compelling value proposition that matches the ad's messaging.
- Clear product category name
- Doesn't communicate the 'three shoes, one approach' concept from the ad
- No benefit-driven language or emotional hook
- Fails to explain why someone should choose this over competitors
Social proof
5/10Star ratings (4.8-5.0) appear on most products, but no customer testimonials, review counts, or other trust indicators are visible.
- Star ratings displayed on majority of products
- Consistent 4.8-5.0 ratings suggest quality
- No review count or number of customers shown
- No customer testimonials or quotes visible
- No trust badges, certifications, or brand authority signals
Message match
3/10Ad emphasizes 'three shoes, one approach' but the page shows 14 items without clearly organizing them into three distinct shoe types or explaining the unified approach.
- Product category 'Outwork Flex' matches the ad's product name
- Ad's 'three shoes, one approach' narrative is completely absent from page
- 14 items displayed without clear segmentation into the three shoe types mentioned in ad
- No explanation of how these shoes work together as a cohesive system
Offer clarity
5/10The offer is vague—'Flexible Trainer for Dynamic Movements' repeats across all products with no differentiation or clear benefit statement.
- Consistent $150 pricing shown clearly on all products
- Color options visible for each shoe variant
- Generic tagline 'Flexible Trainer for Dynamic Movements' doesn't explain what makes these shoes special
- No mention of the 'three shoes, one approach' narrative from the ad
- Missing details on materials, technology, or performance benefits
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