NOBULL
Instagram · Video
The ad
Living up to outside expectations? @taylorrooks knows that real strength starts when you focus on living up to your own. Strength Starts Here.
Shop nowThe funnel behind it
Offer: Get 25% off your first order. Use code WELCOME25.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product collection page does well on offer clarity (25% off code is explicit) and mobile responsiveness (clean grid layout adapts well). However, it suffers significantly from poor page speed (31/100 converts to ~3/10), weak message match with the ad's motivational "strength" narrative (page is purely product-focused with no brand story), and minimal social proof beyond star ratings on individual products. The headline "Outwork Flex" is generic and doesn't connect to the ad's emotional positioning. The primary CTA "Of Course. Lock it in." is buried in a modal and doesn't appear on the main page, creating friction.
What this funnel does right. Steal these.
- Offer clarity8/10
- Mobile experience7/10
Where it's weak
- Message match2/10
- Call to action3/10
- Page speed3/10
- Headline4/10
- Trust signals5/10
- Social proof5/10
Full breakdown
Call to action
3/10Primary CTA 'Of Course. Lock it in.' is buried in a modal popup at the bottom and doesn't appear on the main product page; product cards lack clear purchase CTAs.
- Modal CTA button is visually prominent (black background, white text)
- CTA is hidden in a modal, not visible on main page flow
- Product cards lack individual 'Add to Cart' or 'Buy Now' buttons in the visible area
- CTA copy is vague and doesn't clearly indicate the action (lock in what?)
Page speed
3/10PageSpeed score of 31/100 indicates severe performance issues; page likely loads slowly with many product images.
- PageSpeed score of 31 is critically low (converts to ~3/10)
- Multiple high-resolution product images likely unoptimized
- Heavy JavaScript or unoptimized rendering likely causing delays
Trust signals
5/10Basic trust elements present (brand logo, product ratings, privacy policy mention) but lacking deeper credibility signals.
- NOBULL branding visible in header
- Individual product star ratings displayed
- Privacy Policy and Terms mentioned in footer
- No security badges, SSL indicators, or payment method logos visible
- No company information, 'About Us', or founder story on page
- No customer testimonials or case studies to build credibility
Mobile experience
7/10Layout adapts well to mobile with responsive grid, stacked navigation, and readable product cards.
- Two-column product grid adapts responsively
- Navigation menu collapses to hamburger icon
- Product images and text remain legible on smaller screens
- Color swatches on products may be difficult to tap on mobile
- Filter & Sort button could be more prominent on mobile
Headline
4/10The headline 'Outwork Flex' is a product name but lacks compelling messaging or connection to the ad's narrative.
- Clear product category identifier
- Generic product name with no emotional appeal or benefit statement
- Doesn't connect to ad's 'strength starts here' messaging
- No value proposition or differentiator communicated
Social proof
5/10Individual product ratings (4.8-5.0 stars) are visible on each shoe, but no aggregate social proof, testimonials, or brand-level credibility signals.
- Star ratings displayed on each product (4.8-5.0 stars)
- Multiple color options shown, suggesting popularity
- No review counts or customer testimonial quotes visible
- No brand trust signals (awards, certifications, media mentions)
- No user-generated content or influencer endorsements beyond ad mention
Message match
2/10Ad emphasizes personal strength and motivation ('strength starts here'), but page is purely transactional product listing with no narrative connection.
- Ad's motivational narrative about 'living up to your own expectations' is completely absent from page
- Page shows no brand story, athlete endorsement (Taylor Rooks), or strength/performance messaging
- Product descriptions are generic ('Flexible Trainer for Dynamic Movements') with no emotional resonance
Offer clarity
8/10The 25% off first order offer with code WELCOME25 is clearly stated at the top of the page.
- Promo code WELCOME25 explicitly shown in header banner
- Discount percentage (25%) is prominent and easy to find
- Offer applies to first order, which is clear
More ads from NOBULL
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32dVIDEOOutwork Flex: Our newest strength trainer. Flexible. Durable. Locked-In. Stable for lifts. Added comfort for dynamic moves.
31dCAROUSELNew Outwork Flex
Outwork Flex: Our newest strength trainer. Flexible. Durable. Locked-In. Stable for lifts. Added comfort for dynamic moves.
18dVIDEOFor @matthew.schaefer48, strength starts when you approach the offseason one day at a time, and focus on building the best version of yourself. Strength Starts Here.
14dVIDEONo matter how you start your day, the Outwork lineup has you covered. Three shoes. One NOBULLsh*t approach to training.
12dVIDEONew Women’s Training Apparel
Your own page
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.