Funnelens

Transparent Labs

Facebook · Instagram · Audience Network · Video

Active
Days running
15 days
Funnel score
40/100
Page speed
39/100

The ad

Transparent Labs ad creative

LEAN was developed for a single purpose - to be the most exceptional "cutting" pre-workout supplement available for men and women alike. The key ingredients, citrulline malate, beta-alanine, betaine, and branched-chain amino acids (to name a few), are all included at clinically effective dosages and contain zero colored dyes, unnecessary fillers, or harmful additives. With 100% formula transparency and a potent Fat Burning and Thyroid Support complex, which includes Chromium Picolinate and Zinc, PreSeries LEAN is most effective for those looking to target stubborn fat, while simultaneously focusing on preventing lean muscle loss. There's a reason PreSeries LEAN comes in jumbo-sized jugs! Each serving exceeds 15 grams and includes 21 active ingredients synergistically designed to provide a high-intensity pre-workout experience, while focusing systematically on fat loss and additional energy expenditure. Plus, sign up for 10% OFF your first order.

What's In Your Pre-Workout?

Shop now
Angle: Ingredient transparency and clinical efficacy for fat lossHook: Question-based curiosity gapFormat: Product demo/educational video

The funnel behind it

Transparent Labs landing page

Offer: YOU'VE GOT 10% OFF - To claim it, tell us: what are your current fitness goals?

40/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it immediately presents a clear offer (10% off), uses personalization through fitness goal selection, and displays mobile-friendly button CTAs. However, it suffers from critical weaknesses including a poor PageSpeed score of 39 (severely impacting user experience), minimal trust signals or social proof visible, vague headline that doesn't match the ad's product-focused messaging about PreSeries LEAN, and unclear offer mechanics (how does selecting a fitness goal lead to the discount?). The page appears to be a quiz/segmentation tool rather than a direct product landing page, creating message mismatch with the detailed product ad copy about ingredients and formula transparency.

What this funnel does right. Steal these.

  • Mobile experience: The layout appears mobile-responsive with full-width buttons and centered text, though the overall page structure suggests it's optimized for mobile viewing.

Where it's weak

  • Page speed: PageSpeed score of 39 indicates severe performance issues that will negatively impact user experience and conversion rates.
  • Social proof: No visible customer testimonials, reviews, ratings, or trust badges are present on the visible portions of the page.
  • Trust signals: Only the Transparent Labs logo is visible; no security badges, guarantees, certifications, or social proof elements are present to build credibility.
  • Message match: The ad emphasizes PreSeries LEAN's specific ingredients and formula transparency, but the landing page is a generic fitness goal selector with no product information visible.
  • Headline: The headline 'YOU'VE GOT 10% OFF' is generic and doesn't communicate the product value or match the ad's focus on PreSeries LEAN's ingredients and formula transparency.
  • Call to action: Multiple blue button CTAs are present (Build Lean Muscle, Improve Strength, etc.) but they appear to be quiz options rather than a clear primary conversion action, creating confusion about next steps.

Full breakdown

Call to action5/10

Multiple blue button CTAs are present (Build Lean Muscle, Improve Strength, etc.) but they appear to be quiz options rather than a clear primary conversion action, creating confusion about next steps.

Page speed2/10

PageSpeed score of 39 indicates severe performance issues that will negatively impact user experience and conversion rates.

Trust signals3/10

Only the Transparent Labs logo is visible; no security badges, guarantees, certifications, or social proof elements are present to build credibility.

Mobile experience7/10

The layout appears mobile-responsive with full-width buttons and centered text, though the overall page structure suggests it's optimized for mobile viewing.

Headline4/10

The headline 'YOU'VE GOT 10% OFF' is generic and doesn't communicate the product value or match the ad's focus on PreSeries LEAN's ingredients and formula transparency.

Social proof2/10

No visible customer testimonials, reviews, ratings, or trust badges are present on the visible portions of the page.

Message match3/10

The ad emphasizes PreSeries LEAN's specific ingredients and formula transparency, but the landing page is a generic fitness goal selector with no product information visible.

Offer clarity6/10

The 10% off offer is clearly stated, but the mechanism for claiming it (selecting fitness goals) is unclear and doesn't obviously connect to receiving the discount.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.