Funnelens

Transparent Labs

Facebook · Instagram · Audience Network · Video

Active
Days running
13 days
Funnel score
44/100
Page speed
51/100

The ad

Transparent Labs ad creative

Get a FREE Pre-Workout Starter Kit when you subscribe! Power your workouts with Transparent Labs' pre-workout formulas, designed for every training style. Whether you need high-stim energy, low-stim focus, stim-free pumps, or added endurance support, our clean, clinically dosed pre-workouts deliver.

What's In Your Pre-Workout?

Shop now
Angle: Free gift incentive + product transparency/quality assuranceHook: Question-based curiosity hookFormat: Video

The funnel behind it

Transparent Labs landing page

Offer: YOU'VE GOT 10% OFF - To claim it, tell us: what are your current fitness goals?

44/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page has a critical mismatch between the ad promise and page delivery. The ad advertises a "FREE Pre-Workout Starter Kit" as the primary offer, but the page instead promotes a 10% discount and asks users to select fitness goals—neither of which aligns with the advertised offer. The page does show good mobile optimization and clear CTAs, but the lack of trust signals (no testimonials, reviews, or social proof visible), poor page speed (51), and complete message misalignment severely undermine conversion potential. The page appears to be a generic quiz/funnel rather than a product-focused landing page, which creates friction and confusion for users expecting to claim a free starter kit.

What this funnel does right. Steal these.

  • Mobile experience: The page appears well-optimized for mobile with full-width buttons, readable text, and proper spacing for touch interactions.

Where it's weak

  • Social proof: No visible testimonials, reviews, ratings, or customer success stories appear on the visible portions of the page.
  • Message match: Severe mismatch: ad promises a FREE Pre-Workout Starter Kit, but page delivers a 10% discount quiz with fitness goal selection instead.
  • Trust signals: No visible trust indicators such as customer testimonials, security badges, money-back guarantees, or brand credentials are shown on the visible page sections.
  • Offer clarity: The 10% discount offer is clear, but it contradicts the ad's promise of a FREE Pre-Workout Starter Kit, creating confusion about what users are actually getting.
  • Page speed: PageSpeed score of 51 indicates moderate performance issues that could impact user experience and conversion rates.
  • Headline: The headline 'YOU'VE GOT 10% OFF' is attention-grabbing but doesn't match the ad's focus on a free starter kit or pre-workout products.

Full breakdown

Call to action6/10

The CTAs are visually prominent blue buttons with clear fitness goal options, but they're selection buttons rather than conversion-driving calls-to-action.

Page speed5/10

PageSpeed score of 51 indicates moderate performance issues that could impact user experience and conversion rates.

Trust signals3/10

No visible trust indicators such as customer testimonials, security badges, money-back guarantees, or brand credentials are shown on the visible page sections.

Mobile experience8/10

The page appears well-optimized for mobile with full-width buttons, readable text, and proper spacing for touch interactions.

Headline5/10

The headline 'YOU'VE GOT 10% OFF' is attention-grabbing but doesn't match the ad's focus on a free starter kit or pre-workout products.

Social proof2/10

No visible testimonials, reviews, ratings, or customer success stories appear on the visible portions of the page.

Message match2/10

Severe mismatch: ad promises a FREE Pre-Workout Starter Kit, but page delivers a 10% discount quiz with fitness goal selection instead.

Offer clarity4/10

The 10% discount offer is clear, but it contradicts the ad's promise of a FREE Pre-Workout Starter Kit, creating confusion about what users are actually getting.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.