Smalls
Facebook · Instagram · Messenger · Video
The ad
We feed Smalls to our own cats. It’s fresh, cat-first food made by people who get what cats biologically need.
Human-Grade Fresh Cat Food
Shop nowThe funnel behind it
Offer: 60% Off Your Order + Free Shipping & Free Treats for Life when you sign up for email and texts
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This popup captures attention with a strong discount offer (60% off) and emotional imagery of a cat eating treats. However, it suffers from moderate performance issues (PageSpeed 56) and lacks social proof elements that would build credibility. The message match between ad and landing page is reasonable but could be tighter. The mobile experience is solid, but the generic CTA and absence of trust signals (reviews, guarantees, security badges) limit conversion potential. The offer itself is compelling enough to drive signups, but trust-building elements would significantly improve performance.
What this funnel does right. Steal these.
- Mobile experience: Layout is mobile-optimized with proper spacing. Email input field is appropriately sized. Close button accessible. Good mobile UX overall.
- Offer clarity: 60% off is prominent and clear. Free shipping & treats sweetener is well-communicated. Offer is specific and compelling.
- Call to action: CONTINUE button is clear and visible. However, it's generic and doesn't reinforce the offer (e.g., 'Get 60% Off' would be stronger).
- Headline: Headline 'SMALLS' is brand-focused but lacks urgency. Could better emphasize the discount or key benefit upfront.
Where it's weak
- Social proof: No visible testimonials, reviews, ratings, or trust badges. The cute cat image provides emotional appeal but lacks credibility signals.
- Page speed: PageSpeed score of 56 indicates moderate performance issues. Below ideal threshold (70+). May cause friction and abandonment on mobile.
- Trust signals: No security badges, guarantees, or third-party validation visible. Brand name recognition helps, but lack of reviews/testimonials weakens trust for new visitors.
Full breakdown
CONTINUE button is clear and visible. However, it's generic and doesn't reinforce the offer (e.g., 'Get 60% Off' would be stronger).
PageSpeed score of 56 indicates moderate performance issues. Below ideal threshold (70+). May cause friction and abandonment on mobile.
No security badges, guarantees, or third-party validation visible. Brand name recognition helps, but lack of reviews/testimonials weakens trust for new visitors.
Layout is mobile-optimized with proper spacing. Email input field is appropriately sized. Close button accessible. Good mobile UX overall.
Headline 'SMALLS' is brand-focused but lacks urgency. Could better emphasize the discount or key benefit upfront.
No visible testimonials, reviews, ratings, or trust badges. The cute cat image provides emotional appeal but lacks credibility signals.
Ad emphasizes 'fresh, cat-first food' and brand trust. Landing page leads with discount offer. Slight disconnect between brand story and promotional focus.
60% off is prominent and clear. Free shipping & treats sweetener is well-communicated. Offer is specific and compelling.
More ads from Smalls
View all →
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.