Ollie
Facebook · Instagram · Messenger · Image
The ad
Bet you didn’t know your first Ollie box comes with all this. Ready to have your mind blown? 🤑 70% off (up from 50% right now) 🥣 FREE bowl to serve it in ✨ FREE storage container + scoop 🩺 FREE health tracking 📦 FREE shipping
Hurry, ends soon!
Shop nowThe funnel behind it
Offer: 70% off your first box + FREE bowl and Welcome Kit
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at offer clarity and social proof, with a compelling 70% discount prominently displayed, multiple CTAs throughout, and strong social validation via 20,000+ 5-star reviews. The page effectively communicates the value proposition through visual product demonstrations and benefit-focused copy. However, it suffers from a critical PageSpeed score of 54 (poor mobile performance), which directly contradicts the mobile-optimized design shown in the screenshots. The message match between ad and page is strong, but the slow load time and somewhat generic headline ("Hurry, ends soon!") are missed opportunities. Trust elements are solid with vet credentials and money-back guarantees, though the cookie consent popup at the bottom slightly detracts from the experience.
What this funnel does right. Steal these.
- Social proof: The page displays '20,000+ 5-Star Reviews' prominently, includes customer testimonial images, and features vet credentials with team photos, providing strong credibility signals.
- Offer clarity: The 70% discount, free bowl, welcome kit, and health check-ins are clearly itemized with visual icons and descriptions throughout the page.
- Call to action: Multiple high-contrast purple CTAs ('Get Started With 70% Off', 'Join the Pack') are strategically placed throughout the page with clear action language.
- Trust signals: The page includes veterinary team credentials, money-back guarantee, free shipping, unlimited health check-ins, and 20,000+ reviews, all building strong trust signals.
- Message match: The landing page closely aligns with the ad's promise of 70% off plus free items, though the ad's more playful tone ('Bet you didn't know...') is toned down on the page.
- Headline: The main headline '70% off + free bowl and Welcome Kit' is clear and benefit-driven, though somewhat generic compared to the ad's more compelling 'Bet you didn't know your first Ollie box comes with all this.'
Where it's weak
- Page speed: PageSpeed score of 54 is in the poor range, indicating slow load times that will negatively impact conversion rates and user experience on mobile devices.
Full breakdown
Multiple high-contrast purple CTAs ('Get Started With 70% Off', 'Join the Pack') are strategically placed throughout the page with clear action language.
PageSpeed score of 54 is in the poor range, indicating slow load times that will negatively impact conversion rates and user experience on mobile devices.
The page includes veterinary team credentials, money-back guarantee, free shipping, unlimited health check-ins, and 20,000+ reviews, all building strong trust signals.
While the layout appears mobile-responsive with stacked sections and touch-friendly buttons, the PageSpeed score of 54 indicates significant mobile performance issues that would harm user experience.
The main headline '70% off + free bowl and Welcome Kit' is clear and benefit-driven, though somewhat generic compared to the ad's more compelling 'Bet you didn't know your first Ollie box comes with all this.'
The page displays '20,000+ 5-Star Reviews' prominently, includes customer testimonial images, and features vet credentials with team photos, providing strong credibility signals.
The landing page closely aligns with the ad's promise of 70% off plus free items, though the ad's more playful tone ('Bet you didn't know...') is toned down on the page.
The 70% discount, free bowl, welcome kit, and health check-ins are clearly itemized with visual icons and descriptions throughout the page.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.