Library/supplements· US

Bloom & Bond

Facebook · Instagram · Messenger · Image

Active

All Bloom & Bond ads & funnels →Meta Ad Library

Days running

1 days

Funnel score

56/100

Page speed

55/100

The ad

🚀 BFCM Only: Buy 1, Get 1 Free The most powerful natural DHT blocker, now at half the cost. ✅ Clinically-proven to increase hair count by 40% ✅ Balances DHT where it forms ✅ Saw palmetto for dual-action DHT blocking ✅ Safe, natural alternative to pharmaceutical treatments Limited-time offer. Ends Monday. 👉 https://thebloomandbond.com/pumpkin-new

Black Friday Deal 🖤: Get 1 FREE

Shop now

Angle: BFCM urgency + health/wellness benefit (hair loss solution with clinical proof)Hook: Limited-time offer + discount incentive (Buy 1 Get 1 Free)Format: Static image ad with promotional overlay

View this ad in Meta Ad Library →

The funnel behind it

Offer: Buy 1, Get 1 Free (BFCM only, ends Monday)

Visit landing page →

56/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page suffers from a critical message-match problem. The ad promises a specific BFCM 'Buy 1 Get 1 Free' deal with clinical benefits (40% hair increase, DHT blocking), but the landing page displays only a generic 'Try your luck' scratch-card game with no visible offer details or product information. The gamification approach, while potentially engaging, undermines trust for a health supplement and delays value communication. The page lacks social proof, trust signals, and explicit offer clarity. Mobile optimization is solid, but PageSpeed score of 55 is concerning for conversion. The disconnect between ad messaging and page content is the primary CRO issue—visitors expecting a clear BFCM deal are instead presented with a game mechanic, likely causing confusion and abandonment.

What this funnel does right. Steal these.

Mobile experience: Page appears well-optimized for mobile with vertical scrolling layout, readable text, and appropriately sized interactive elements. Scratch card is touch-friendly. Layout is responsive and clean.
Offer clarity: BFCM Buy 1 Get 1 Free offer is clear and prominent. However, the landing page shown only displays a generic 'Try your luck' scratch card with no visible offer details, creating disconnect between ad promise and page content.
Headline: Ad headline 'Black Friday Deal: Get 1 FREE' is clear and urgency-driven. Page headline 'Try your luck' is generic and doesn't reinforce the BFCM offer or product benefits.

Where it's weak

Social proof: No visible social proof on the captured page sections. No testimonials, reviews, ratings, user counts, or trust badges shown. Ad mentions '40% increase in hair count' (clinical proof) but this isn't reflected on visible page content.
Trust signals: Limited trust signals visible. No security badges, guarantees, certifications, or company credentials shown. Brand name 'Bloom & Bond' is present but no trust-building elements. Gamified scratch card may reduce perceived legitimacy for a health/supplement product.
Message match: Significant mismatch between ad and page. Ad emphasizes BFCM Buy 1 Get 1 Free deal with clinical benefits (40% hair count increase, DHT blocking, saw palmetto). Landing page shows only a scratch-card game with no visible offer details, product benefits, or promotional messaging.
Page speed: PageSpeed score of 55 indicates moderate performance issues. This is below the 70+ threshold for good mobile experience and may impact conversion rates, especially for time-sensitive BFCM offers.

Full breakdown

Call to action6/10

CTA 'Shop now' is clear and action-oriented. However, the primary interactive element shown is 'SCRATCH HERE' on a gamified card, which is indirect and may reduce conversion velocity compared to direct purchase CTAs.

Page speed5/10

PageSpeed score of 55 indicates moderate performance issues. This is below the 70+ threshold for good mobile experience and may impact conversion rates, especially for time-sensitive BFCM offers.

Trust signals4/10

Limited trust signals visible. No security badges, guarantees, certifications, or company credentials shown. Brand name 'Bloom & Bond' is present but no trust-building elements. Gamified scratch card may reduce perceived legitimacy for a health/supplement product.

Mobile experience8/10

Page appears well-optimized for mobile with vertical scrolling layout, readable text, and appropriately sized interactive elements. Scratch card is touch-friendly. Layout is responsive and clean.

Headline7/10

Ad headline 'Black Friday Deal: Get 1 FREE' is clear and urgency-driven. Page headline 'Try your luck' is generic and doesn't reinforce the BFCM offer or product benefits.

Social proof3/10

No visible social proof on the captured page sections. No testimonials, reviews, ratings, user counts, or trust badges shown. Ad mentions '40% increase in hair count' (clinical proof) but this isn't reflected on visible page content.

Message match4/10

Significant mismatch between ad and page. Ad emphasizes BFCM Buy 1 Get 1 Free deal with clinical benefits (40% hair count increase, DHT blocking, saw palmetto). Landing page shows only a scratch-card game with no visible offer details, product benefits, or promotional messaging.

Offer clarity8/10

BFCM Buy 1 Get 1 Free offer is clear and prominent. However, the landing page shown only displays a generic 'Try your luck' scratch card with no visible offer details, creating disconnect between ad promise and page content.