Funnelens

Cometeer

Facebook · Instagram · Messenger · Video

Active
Days running
34 days
Funnel score
78/100
Page speed
95/100

The ad

Cometeer ad creative

I quit drinking “normal” coffee because of this. It’s not instant. It’s not a pod. It’s precision-brewed coffee from elite roasters, flash-frozen at peak flavor so it tastes fresher and more vibrant than what most people make at home. That’s exactly why I invested in Cometeer. Each capsule includes 2x the coffee of a standard cup, sealed into a 100% recyclable aluminum capsule. Melt it for hot, iced, or add milk for a proper latte in seconds. Try Cometeer for yourself and get $46 OFF! Offer applies to first-time subscribers.

Taste the Difference for Yourself

Shop now
Angle: Premium quality differentiation through superior taste and convenienceHook: Personal testimony/lifestyle changeFormat: Video

The funnel behind it

Cometeer landing page

Offer: $79 for 32 cups ($2.47/cup) on subscription or $99 for one-time purchase ($3.09/cup)

78/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at storytelling and social proof through Steven Bartlett's authentic endorsement, with a compelling narrative arc that builds desire through multiple CTAs and clear product benefits (no machine, no plastic, precision-brewed). The page effectively communicates the core offer and uses strong visual hierarchy with the yellow CTA buttons. However, it falls slightly short on offer clarity regarding the $46 discount mentioned in the ad (not prominently displayed on the page), and the mobile experience could be optimized further for conversion. The trust signals are strong with MIT engineering credentials and Stanford research, but the page relies heavily on celebrity endorsement rather than diversified social proof.

What this funnel does right. Steal these.

  • Page speed: PageSpeed score of 95 indicates excellent loading performance that will minimize bounce rates and support conversion.
  • Call to action: Multiple well-placed yellow 'TRY COMETEER →' buttons throughout the page with consistent design, though the ad promised 'Shop now' which doesn't appear on the page.
  • Trust signals: Trust is established through MIT engineering credentials, Stanford University research on polyphenols, celebrity investor endorsement, TSA approval, and customer testimonials, though the page could benefit from more diverse trust signals like third-party reviews or certifications.
  • Headline: The main headline 'Cometeer created a before and after moment for me' is emotionally compelling and immediately establishes the transformation narrative that drives the entire page.
  • Social proof: Strong social proof through Steven Bartlett's celebrity endorsement, MIT engineering credentials, Stanford research, customer testimonial from Raina T., and TSA/entrepreneur approvals create multiple trust layers.
  • Mobile experience: The page appears responsive with stacked layouts suitable for mobile, though the dense text sections and multiple CTAs could be further optimized for thumb-friendly navigation on smaller screens.
  • Message match: The page aligns well with the ad's core message about precision-brewed, fresh coffee and the investment angle, but the $46 discount offer is missing and the ad CTA 'Shop now' doesn't match the page's 'TRY COMETEER' buttons.
  • Offer clarity: Pricing is clear ($79 subscription, $99 one-time) but the advertised $46 discount is not prominently featured on the page, creating a disconnect between ad promise and landing page.

Full breakdown

Call to action8/10

Multiple well-placed yellow 'TRY COMETEER →' buttons throughout the page with consistent design, though the ad promised 'Shop now' which doesn't appear on the page.

Page speed9/10

PageSpeed score of 95 indicates excellent loading performance that will minimize bounce rates and support conversion.

Trust signals8/10

Trust is established through MIT engineering credentials, Stanford University research on polyphenols, celebrity investor endorsement, TSA approval, and customer testimonials, though the page could benefit from more diverse trust signals like third-party reviews or certifications.

Mobile experience7/10

The page appears responsive with stacked layouts suitable for mobile, though the dense text sections and multiple CTAs could be further optimized for thumb-friendly navigation on smaller screens.

Headline8/10

The main headline 'Cometeer created a before and after moment for me' is emotionally compelling and immediately establishes the transformation narrative that drives the entire page.

Social proof8/10

Strong social proof through Steven Bartlett's celebrity endorsement, MIT engineering credentials, Stanford research, customer testimonial from Raina T., and TSA/entrepreneur approvals create multiple trust layers.

Message match7/10

The page aligns well with the ad's core message about precision-brewed, fresh coffee and the investment angle, but the $46 discount offer is missing and the ad CTA 'Shop now' doesn't match the page's 'TRY COMETEER' buttons.

Offer clarity7/10

Pricing is clear ($79 subscription, $99 one-time) but the advertised $46 discount is not prominently featured on the page, creating a disconnect between ad promise and landing page.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.