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Cometeer

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All Cometeer ads & funnels →Meta Ad Library

Days running

34 days

Funnel score

80/100

Page speed

83/100

The ad

I tried coffee from the world's best selling pod—and honestly, it tasted like a burnt stick. That’s exactly why I invested in Cometeer. They solved the hardest problem in coffee: protecting flavor. They work with the best roasters in the country, brew each coffee to perfection, and flash-freeze it at peak flavor. So what you taste is smooth, rich, and naturally sweet. No machine. No mess. Just café-quality coffee in seconds—hot, iced, or as a latte. Try it for yourself and get $46 OFF. Offer applies to first-time subscribers.

Taste the Difference for Yourself

Shop now

Angle: Quality superiority through contrast (mass-market coffee vs. premium craft)Hook: Relatable complaint/negative experience with competitorFormat: Video testimonial/product demo

View this ad in Meta Ad Library →

The funnel behind it

Offer: $79 for 32 cups ($2.47/cup) on subscription or $99 for one-time purchase; includes tasting regimen with 16 origins

Visit landing page →

80/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at storytelling and social proof through Steven Bartlett's celebrity endorsement, with compelling narrative arcs ("before and after moment," "endured coffee for years") and clear product benefits (no machine, no plastic, flash-frozen). The page effectively builds trust through research citations (Stanford study), multiple CTAs, and tangible proof points (TSA approved, MIT engineers). However, it loses points for mobile optimization concerns (dense text blocks, potential readability issues on small screens), and the primary CTA button text ("TRY COMETEER →") doesn't match the ad's promised "$46 OFF" discount prominently enough on the page—the offer clarity could be stronger at the top of the page rather than buried in pricing sections.

What this funnel does right. Steal these.

Trust signals: Builds trust through celebrity investor (Steven Bartlett), MIT engineering credentials, Stanford research, aluminum capsule transparency, and specific technical details (flash-frozen at -321°F).
Headline: The Steven Bartlett quote 'Cometeer created a before and after moment for me' is emotionally compelling and immediately establishes the product's transformative value.
Social proof: Strong social proof throughout: celebrity endorsement (Steven Bartlett), Stanford University research, customer testimonial (Raina T.), TSA/entrepreneur approvals, and investor credibility.
Call to action: Multiple prominent yellow CTAs ('TRY COMETEER →') are well-designed and repeated throughout, though the button text doesn't reference the $46 discount mentioned in the ad.
Page speed: PageSpeed score of 83 indicates good performance, though image-heavy design with multiple hero images may impact perceived load time on slower connections.
Mobile experience: Layout appears responsive but dense text blocks and multiple sections may create scrolling fatigue; image-heavy design could slow load on mobile networks.
Message match: Page aligns with ad's core message (better coffee, no machine, flavor protection) but doesn't prominently feature the '$46 OFF' discount offer from the ad copy.
Offer clarity: Pricing is shown ($79 subscription, $99 one-time) but the advertised $46 OFF discount isn't prominently displayed above the fold or clearly explained.

Full breakdown

Call to action8/10

Multiple prominent yellow CTAs ('TRY COMETEER →') are well-designed and repeated throughout, though the button text doesn't reference the $46 discount mentioned in the ad.

Page speed8/10

PageSpeed score of 83 indicates good performance, though image-heavy design with multiple hero images may impact perceived load time on slower connections.

Trust signals9/10

Builds trust through celebrity investor (Steven Bartlett), MIT engineering credentials, Stanford research, aluminum capsule transparency, and specific technical details (flash-frozen at -321°F).

Mobile experience7/10

Layout appears responsive but dense text blocks and multiple sections may create scrolling fatigue; image-heavy design could slow load on mobile networks.

Headline9/10

The Steven Bartlett quote 'Cometeer created a before and after moment for me' is emotionally compelling and immediately establishes the product's transformative value.

Social proof9/10

Strong social proof throughout: celebrity endorsement (Steven Bartlett), Stanford University research, customer testimonial (Raina T.), TSA/entrepreneur approvals, and investor credibility.

Message match7/10

Page aligns with ad's core message (better coffee, no machine, flavor protection) but doesn't prominently feature the '$46 OFF' discount offer from the ad copy.

Offer clarity7/10

Pricing is shown ($79 subscription, $99 one-time) but the advertised $46 OFF discount isn't prominently displayed above the fold or clearly explained.