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Cometeer

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All Cometeer ads & funnels →Meta Ad Library

Days running

31 days

Funnel score

79/100

Page speed

64/100

The ad

I quit drinking “normal” coffee because of this. It’s not instant. It’s not a pod. It’s precision-brewed coffee from elite roasters, flash-frozen at peak flavor so it tastes fresher and more vibrant than what most people make at home. That’s exactly why I invested in Cometeer. Each capsule includes 2x the coffee of a standard cup, sealed into a 100% recyclable aluminum capsule. Melt it for hot, iced, or add milk for a proper latte in seconds. Try Cometeer for yourself and get $46 OFF! Offer applies to first-time subscribers.

Taste the Difference for Yourself

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Angle: Premium quality and convenience positioning - positioning Cometeer as a superior alternative to regular coffee through precision brewing and freshnessHook: Personal testimony/lifestyle change - opening with a relatable statement about quitting conventional coffeeFormat: Video testimonial with product demonstration

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The funnel behind it

Offer: $79 for 32 cups ($2.47/cup) on subscription or $99 one-time ($3.08/cup)

Visit landing page →

79/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page excels at storytelling and social proof through celebrity endorsement (Steven Bartlett), compelling narrative arcs ("before and after moment"), and clear product differentiation (no machine, no plastic, flash-frozen at -321°F). The page effectively builds trust through research citations (Stanford study), multiple CTAs, and tangible benefits. However, it suffers from a moderate PageSpeed score (64), which impacts mobile experience and conversion potential. The headline on the page differs from the ad headline, creating slight message misalignment. The offer clarity is strong with transparent pricing, but the page could benefit from faster load times and more prominent above-the-fold offer visibility.

What this funnel does right. Steal these.

Trust signals: Trust is built through celebrity investor endorsement, Stanford University research citation, specific technical details (-321°F flash-freezing), aluminum capsule material transparency, and customer testimonials.
Social proof: Strong social proof throughout: celebrity endorsement (Steven Bartlett), Stanford University research study, customer testimonial (Raina T.), and multiple use-case validations (TSA approved, entrepreneur approved).
Offer clarity: Pricing is transparent with two clear options ($79 subscription, $99 one-time) and specific cup counts and per-cup costs displayed prominently.
Call to action: Multiple prominent CTAs ('TRY COMETEER →') appear throughout the page in high-contrast yellow buttons, with clear directional arrow indicating action.
Headline: The main headline 'Cometeer created a before and after moment for me' is emotionally compelling and benefit-driven, though it differs from the ad headline.
Mobile experience: Layout appears responsive with stacked sections suitable for mobile, but the PageSpeed score of 64 suggests potential mobile performance issues affecting user experience.
Message match: The ad emphasizes 'precision-brewed, flash-frozen' and '$46 OFF' for first-time subscribers, but the landing page headline focuses on 'before and after moment' and doesn't prominently feature the discount in the hero section.

Full breakdown

Call to action8/10

Multiple prominent CTAs ('TRY COMETEER →') appear throughout the page in high-contrast yellow buttons, with clear directional arrow indicating action.

Page speed6/10

PageSpeed score of 64 indicates moderate performance; the page likely has optimization opportunities for faster load times, particularly impacting mobile users.

Trust signals9/10

Trust is built through celebrity investor endorsement, Stanford University research citation, specific technical details (-321°F flash-freezing), aluminum capsule material transparency, and customer testimonials.

Mobile experience7/10

Layout appears responsive with stacked sections suitable for mobile, but the PageSpeed score of 64 suggests potential mobile performance issues affecting user experience.

Headline8/10

The main headline 'Cometeer created a before and after moment for me' is emotionally compelling and benefit-driven, though it differs from the ad headline.

Social proof9/10

Strong social proof throughout: celebrity endorsement (Steven Bartlett), Stanford University research study, customer testimonial (Raina T.), and multiple use-case validations (TSA approved, entrepreneur approved).

Message match7/10

The ad emphasizes 'precision-brewed, flash-frozen' and '$46 OFF' for first-time subscribers, but the landing page headline focuses on 'before and after moment' and doesn't prominently feature the discount in the hero section.

Offer clarity9/10

Pricing is transparent with two clear options ($79 subscription, $99 one-time) and specific cup counts and per-cup costs displayed prominently.