Ollie
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The ad
🐶 Let your pup be the food critic! Announcing our NEW $25 Sampler Box so your pup can try all 5 fresh recipes! 🥣✨ 🥕 Fresh, human-grade ingredients 🧠 Personalized to your dog 🐾 Try a few before going all in
Talk to a Nutrition Advisor 864-387-3937
Shop nowThe funnel behind it
Offer: $25 Fresh Sampler Box
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does an excellent job of visual storytelling and message alignment with the ad, featuring a beautiful hero image of a dog with fresh ingredients and a clear value proposition. The page effectively communicates the sampler box concept through a 4-step process, product showcase, and multiple CTAs. However, it suffers from a critical PageSpeed score of 52 (poor), which significantly impacts user experience and conversion potential. The page also lacks explicit social proof elements like customer testimonials, reviews, or trust badges that would strengthen credibility and reduce purchase hesitation for a premium pet food product.
What this funnel does right. Steal these.
- Message match: The page perfectly aligns with the ad's core message about a $25 sampler box allowing dogs to try multiple fresh recipes before committing.
- Offer clarity: The $25 Fresh Sampler Box offer is prominently displayed with clear details about what's included: five fresh recipes, serving scoop, and a welcome guide.
- Call to action: Multiple prominent CTAs ('Try Fresh for $25') with high contrast purple buttons are well-placed throughout the page, creating multiple conversion opportunities.
- Headline: The headline 'Find your dog's favorite food' is compelling and benefit-driven, directly addressing the customer's pain point of choosing the right food.
- Mobile experience: The page appears responsive with stacked layouts suitable for mobile, though the slow PageSpeed score suggests mobile performance issues.
Where it's weak
- Page speed: PageSpeed score of 52 indicates poor performance; the page likely has slow load times, large unoptimized images, and rendering delays that harm user experience.
- Social proof: The page lacks customer testimonials, reviews, ratings, or trust badges; only mentions 'We're so glad you're part of the Ollie pack' without quantifiable social proof.
Full breakdown
Multiple prominent CTAs ('Try Fresh for $25') with high contrast purple buttons are well-placed throughout the page, creating multiple conversion opportunities.
PageSpeed score of 52 indicates poor performance; the page likely has slow load times, large unoptimized images, and rendering delays that harm user experience.
The page mentions 'no artificial flavors' and 'high-quality' ingredients, but lacks third-party certifications, guarantees, or customer reviews to build stronger trust.
The page appears responsive with stacked layouts suitable for mobile, though the slow PageSpeed score suggests mobile performance issues.
The headline 'Find your dog's favorite food' is compelling and benefit-driven, directly addressing the customer's pain point of choosing the right food.
The page lacks customer testimonials, reviews, ratings, or trust badges; only mentions 'We're so glad you're part of the Ollie pack' without quantifiable social proof.
The page perfectly aligns with the ad's core message about a $25 sampler box allowing dogs to try multiple fresh recipes before committing.
The $25 Fresh Sampler Box offer is prominently displayed with clear details about what's included: five fresh recipes, serving scoop, and a welcome guide.
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