Funnelens

Transparent Labs

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Active
Days running
15 days
Funnel score
53/100
Page speed
48/100

The ad

Transparent Labs ad creative

When combined, Creatine monohydrate and HMB have been shown to enhance strength, increase endurance, decrease fat mass, and prevent lean muscle loss. The added BioPerine® increases bioavailability and absorption. Transparent Labs Creatine HMB contains zero artificial sweeteners, colored dyes, unnecessary fillers, or harmful additives. Sign up for 10% OFF Your First Order!

Creatine HMB

Shop now
Angle: Scientific efficacy with clean ingredientsHook: Benefit-driven claim with ingredient credibilityFormat: Product image with text overlay

The funnel behind it

Transparent Labs landing page

Offer: Want a special discount on Creatine HMB?

53/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does well with a clear, benefit-driven headline ("You've Got An Exclusive Offer") and strong visual hierarchy with prominent blue CTAs that stand out. The product image is displayed and the offer is straightforward. However, the page suffers from poor message match—the ad emphasizes specific benefits (strength, endurance, fat loss, BioPerine®) but the landing page only asks "Want a special discount?" without reinforcing these claims. The page lacks social proof elements (no testimonials, reviews, or trust badges visible), has a slow PageSpeed score of 48, and the mobile experience appears cramped with minimal whitespace. The trust section is weak, showing only a generic privacy notice at the bottom rather than credibility markers like certifications or guarantees.

What this funnel does right. Steal these.

  • Call to action: The primary CTA 'Yes' is prominent, large, and uses a strong blue color that contrasts well with the background.
  • Headline: The headline 'You've Got An Exclusive Offer' is compelling and creates urgency, though it's generic and doesn't mention the product.
  • Offer clarity: The offer is clear—a special discount on Creatine HMB—but the specific discount percentage is not stated on this page.

Where it's weak

  • Social proof: No visible testimonials, reviews, ratings, or social proof elements appear anywhere on the page.
  • Page speed: PageSpeed score of 48 indicates poor performance, likely causing slow load times and user frustration.
  • Trust signals: Only a generic privacy notice is visible; no trust badges, certifications, guarantees, or brand credibility markers are displayed.
  • Message match: The ad emphasizes specific benefits (strength, endurance, fat loss, BioPerine®) but the landing page only asks about a discount without reinforcing these claims.

Full breakdown

Call to action8/10

The primary CTA 'Yes' is prominent, large, and uses a strong blue color that contrasts well with the background.

Page speed3/10

PageSpeed score of 48 indicates poor performance, likely causing slow load times and user frustration.

Trust signals4/10

Only a generic privacy notice is visible; no trust badges, certifications, guarantees, or brand credibility markers are displayed.

Mobile experience6/10

The layout appears mobile-optimized with stacked elements, but the spacing and typography feel cramped with minimal breathing room.

Headline8/10

The headline 'You've Got An Exclusive Offer' is compelling and creates urgency, though it's generic and doesn't mention the product.

Social proof2/10

No visible testimonials, reviews, ratings, or social proof elements appear anywhere on the page.

Message match4/10

The ad emphasizes specific benefits (strength, endurance, fat loss, BioPerine®) but the landing page only asks about a discount without reinforcing these claims.

Offer clarity7/10

The offer is clear—a special discount on Creatine HMB—but the specific discount percentage is not stated on this page.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.