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Ritual

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All Ritual ads & funnels →Meta Ad Library

Days running

4 days

Funnel score

66/100

Page speed

41/100

The ad

Skincare that works. Ritual's HyaCera™ is a once-daily skin hydration pill, clinically proven to improve skin smoothness and reduce fine lines and wrinkles at 12 weeks.*†

HyaCera™ Clinically-Proven Results

Shop now

Angle: Clinical efficacy and proven resultsHook: Benefit-driven claim with social proofFormat: Video

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The funnel behind it

Offer: $43.20 (reduced from $54.00); Summer Savings — Save 20% on your first single item subscription

Visit landing page →

66/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it clearly matches the ad messaging with "Clinically Studied" and the three key benefits (reducing crow's feet wrinkles, skin smoothness, and skin elasticity), includes clinical proof points with 90-day timelines, and displays trust signals like the 30-day money-back guarantee and HSA/FSA eligibility. However, it struggles significantly with page speed (41/100 is poor), the mobile experience appears cramped with small text and dense information, and while there is social proof mentioned (clinical studies), it lacks customer testimonials or user reviews which would strengthen credibility further. The CTA "Add to Cart" is clear but could be more action-oriented to match the ad's "Shop now" language.

What this funnel does right. Steal these.

Trust signals: The page builds trust through multiple signals: 30-day money-back guarantee, HSA/FSA eligibility, free shipping, flexible subscription options, and clinical study citations with specific timelines.
Message match: The page strongly aligns with the ad's core message: clinically proven results for skin hydration, with specific benefits matching the ad (reducing wrinkles, improving smoothness) and clinical proof points.
Offer clarity: The offer is clearly presented with pricing ($43.20 discounted from $54.00) and a specific subscription benefit (20% off first item), though the subscription model could be more prominently explained upfront.
Call to action: The 'Add to Cart' button is prominent, clearly visible, and uses a contrasting dark navy color, though it's less action-oriented than the ad's 'Shop now' language.
Headline: The headline 'HyaCera™' is the product name but lacks the compelling 'Clinically-Proven Results' messaging from the ad; the subheading 'Clinically Studied' partially compensates.

Where it's weak

Page speed: PageSpeed score of 41 indicates poor performance; the page likely has slow load times, unoptimized images, and rendering delays that negatively impact user experience.
Mobile experience: The mobile layout appears cramped with dense text blocks, small font sizes for supporting claims, and the product image takes significant vertical space, making the experience feel cluttered on smaller screens.

Full breakdown

Call to action7/10

The 'Add to Cart' button is prominent, clearly visible, and uses a contrasting dark navy color, though it's less action-oriented than the ad's 'Shop now' language.

Page speed4/10

PageSpeed score of 41 indicates poor performance; the page likely has slow load times, unoptimized images, and rendering delays that negatively impact user experience.

Trust signals8/10

The page builds trust through multiple signals: 30-day money-back guarantee, HSA/FSA eligibility, free shipping, flexible subscription options, and clinical study citations with specific timelines.

Mobile experience5/10

The mobile layout appears cramped with dense text blocks, small font sizes for supporting claims, and the product image takes significant vertical space, making the experience feel cluttered on smaller screens.

Headline7/10

The headline 'HyaCera™' is the product name but lacks the compelling 'Clinically-Proven Results' messaging from the ad; the subheading 'Clinically Studied' partially compensates.

Social proof6/10

Clinical study results are mentioned with specific timelines (90 days) and benefits, but the page lacks customer testimonials, reviews, or user-generated content that would provide stronger social proof.

Message match8/10

The page strongly aligns with the ad's core message: clinically proven results for skin hydration, with specific benefits matching the ad (reducing wrinkles, improving smoothness) and clinical proof points.

Offer clarity8/10

The offer is clearly presented with pricing ($43.20 discounted from $54.00) and a specific subscription benefit (20% off first item), though the subscription model could be more prominently explained upfront.