Grove Collaborative
Facebook · Instagram · Audience Network · Video
The ad
Take the guesswork out of living well with @GroveCollaborative, my go-to one-stop shop for clean, high-performing home essentials that actually work, without harsh chemicals. As a mom, I don’t have time to research every ingredient of every product, and Grove does that work for me. Non-toxic, thoughtfully sourced, and safe for my whole family. Healthy home, less stress, more peace of mind 🤍✨ Use my code LAURA25 for 25% off orders $75 and up
Use LAURA25 for 25% of your order!
Shop nowThe funnel behind it
Offer: 25% off orders $75 and up with code LAURA25
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively converts the influencer ad into a curated shopping experience. Laura Gimbert's personal story and product picks create authentic social proof, and the page clearly communicates Grove's core value proposition (safe, non-toxic, researched products). The discount code integration is seamless. However, three critical issues limit performance: (1) The headline is weak and doesn't leverage the influencer angle or emotional benefit, (2) PageSpeed score of 33 is catastrophic—this alone could reduce conversions by 40%+, and (3) The primary CTA lacks urgency. The page structure is logical (curator intro → featured picks → category browsing → trust messaging), but the speed issue must be addressed immediately. Recommend: optimize images aggressively, implement lazy loading, minify CSS/JS, and consider a CDN. The messaging and design are solid; speed is the bottleneck.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: B Corp certified, Beyond Plastic™ badge, 'no harsh chemicals' guarantee, influencer endorsement, extensive product reviews, clear sustainability messaging. Privacy policy and terms visible. Only minor gap: no visible security badges (SSL, etc.) in footer.
- Mobile experience: Mobile-responsive design with stacked layout. Search bar, navigation, and product cards adapt well. Text is readable. However, some sections could be more mobile-optimized (category grid at bottom is dense).
- Social proof: Strong social proof throughout: Laura Gimbert curator section with personal story, 4.7k+ reviews on bamboo toilet paper, 2.6k+ reviews on body oil, influencer testimonial in red banner. However, proof is scattered across page rather than concentrated at top.
- Message match: Strong alignment between ad and landing page. Ad emphasizes 'clean, high-performing, non-toxic' and page delivers exactly that messaging. Laura Gimbert curator section directly matches influencer ad. Discount code works as promised.
- Offer clarity: Discount offer is clear (25% off $75+), but headline says '25% of' which is ambiguous phrasing. Code LAURA25 is prominently displayed. Multiple promotional banners reinforce the offer.
- Call to action: Multiple CTAs present ('Shop Laura's Picks', 'Shop Cleaning', 'Shop All of Grove'). Primary CTA 'Shop now' is clear but generic. CTAs are well-distributed but lack urgency language. Button color (teal) has good contrast.
Where it's weak
- Page speed: PageSpeed score of 33 is critically poor. This severely impacts user experience, bounce rate, and conversions. Page likely has unoptimized images, render-blocking resources, and slow server response. Major CRO liability.
Full breakdown
Multiple CTAs present ('Shop Laura's Picks', 'Shop Cleaning', 'Shop All of Grove'). Primary CTA 'Shop now' is clear but generic. CTAs are well-distributed but lack urgency language. Button color (teal) has good contrast.
PageSpeed score of 33 is critically poor. This severely impacts user experience, bounce rate, and conversions. Page likely has unoptimized images, render-blocking resources, and slow server response. Major CRO liability.
Strong trust signals: B Corp certified, Beyond Plastic™ badge, 'no harsh chemicals' guarantee, influencer endorsement, extensive product reviews, clear sustainability messaging. Privacy policy and terms visible. Only minor gap: no visible security badges (SSL, etc.) in footer.
Mobile-responsive design with stacked layout. Search bar, navigation, and product cards adapt well. Text is readable. However, some sections could be more mobile-optimized (category grid at bottom is dense).
Headline is weak and generic. Says '25% of your order' (unclear if discount or percentage). Doesn't communicate value proposition or emotional benefit. Laura Gimbert's personal endorsement is buried below the fold.
Strong social proof throughout: Laura Gimbert curator section with personal story, 4.7k+ reviews on bamboo toilet paper, 2.6k+ reviews on body oil, influencer testimonial in red banner. However, proof is scattered across page rather than concentrated at top.
Strong alignment between ad and landing page. Ad emphasizes 'clean, high-performing, non-toxic' and page delivers exactly that messaging. Laura Gimbert curator section directly matches influencer ad. Discount code works as promised.
Discount offer is clear (25% off $75+), but headline says '25% of' which is ambiguous phrasing. Code LAURA25 is prominently displayed. Multiple promotional banners reinforce the offer.
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17dVIDEO20% Off Your First Order $75+
17dVIDEOUse WELCOME for 20% off your order $75+
17dVIDEOAfter some time away, the farmhouse needed a solid clean + restock! 🧹🧺 So grateful to @grovecollaborative for providing alll the home goodies a gal could want to keep her home running smoothly. I’ve been using Grove for my cleaning and home products since we moved to the country, they carry the natural niche brands that I can’t find easily in town. They carry Koala Eco, Mollys Suds, Dirty Labs, Beekeepers naturals, Innersense and Soo many more amazing brands! I love how they “pre vet” their inventory - it makes it easy to shop knowing over 3,000 harmful chemicals are banned from their site. No phalates, parabens, microplastics or synthetic fragrance here! Grove is offering y’all $25 off your order of $75 or more using my code “ROHINI25” - restock your home with ease using the link in my bio #ad
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