Grove Collaborative
Facebook · Instagram · Audience Network · Image
The ad
From self care to home care, Grove’s got you covered. 💚
Use WELCOME for 20% off your order $75+
Get offerThe funnel behind it
Offer: 20% off + free shipping on orders $75+. Use code WELCOME
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Grove's landing page effectively converts the ad promise into a cohesive user experience. The offer is unmistakably clear with multiple reinforcements of the WELCOME code and $75 threshold. Social proof is solid with 14,000+ reviews and trusted brand partnerships, though could leverage more customer testimonials. The page excels at trust-building through certifications, sustainability commitments, and transparent ingredient standards—critical for a health/wellness brand. Mobile experience is responsive and functional. The primary weakness is PageSpeed (56), which will negatively impact conversion rates, particularly on slower connections. CTAs are present and clear but could use more compelling copy. Message match between ad and page is excellent, reducing friction for new visitors. Overall, this is a well-structured conversion page held back primarily by technical performance.
What this funnel does right. Steal these.
- Offer clarity: Crystal clear offer: 20% off + free shipping on $75+ orders. Code WELCOME prominently displayed multiple times throughout page. Minimum spend requirement explicit.
- Call to action: Multiple CTAs present ('Get 20% off + free shipping' button appears twice). Primary CTA is clear, contrasting color (dark teal), action-oriented. Button text could be more specific (e.g., 'Shop Now' vs generic 'Get offer').
- Trust signals: Strong trust signals: B-Corp certification, Beyond Plastic™ commitment, carbon-neutral shipping, 50+ harsh chemicals banned, explicit 'no harsh chemicals' messaging. Privacy policy and terms visible. Established brand with clear mission. Free returns policy mentioned.
- Mobile experience: Mobile-responsive design evident. Product category grid displays well on mobile. CTAs are appropriately sized. Search bar functional. Minor: some text density in footer could be optimized for mobile readability.
- Headline: Strong headline 'Looking for safe & sustainable products for your family?' directly addresses pain point. Matches ad intent well. Secondary headline 'Healthier. Sustainable. Vetted.' reinforces brand promise.
- Message match: Strong alignment between ad and landing page. Ad promises 20% off on $75+, page delivers exactly that. 'Self care to home care' messaging matches product category breadth shown. Sustainable/safe positioning consistent throughout.
- Social proof: Good social proof elements: 14,000+ 5-star reviews displayed, B-Corp certification visible, multiple trusted brand logos (Seventh Generation, Honest, etc.). However, limited customer testimonials or case studies. Review count is strong but could be more prominent.
Full breakdown
Multiple CTAs present ('Get 20% off + free shipping' button appears twice). Primary CTA is clear, contrasting color (dark teal), action-oriented. Button text could be more specific (e.g., 'Shop Now' vs generic 'Get offer').
PageSpeed score of 56 indicates moderate performance issues. Page loads but likely has noticeable delays. Images of product boxes and category grids may not be optimized. Speed impacts conversion potential, especially on mobile.
Strong trust signals: B-Corp certification, Beyond Plastic™ commitment, carbon-neutral shipping, 50+ harsh chemicals banned, explicit 'no harsh chemicals' messaging. Privacy policy and terms visible. Established brand with clear mission. Free returns policy mentioned.
Mobile-responsive design evident. Product category grid displays well on mobile. CTAs are appropriately sized. Search bar functional. Minor: some text density in footer could be optimized for mobile readability.
Strong headline 'Looking for safe & sustainable products for your family?' directly addresses pain point. Matches ad intent well. Secondary headline 'Healthier. Sustainable. Vetted.' reinforces brand promise.
Good social proof elements: 14,000+ 5-star reviews displayed, B-Corp certification visible, multiple trusted brand logos (Seventh Generation, Honest, etc.). However, limited customer testimonials or case studies. Review count is strong but could be more prominent.
Strong alignment between ad and landing page. Ad promises 20% off on $75+, page delivers exactly that. 'Self care to home care' messaging matches product category breadth shown. Sustainable/safe positioning consistent throughout.
Crystal clear offer: 20% off + free shipping on $75+ orders. Code WELCOME prominently displayed multiple times throughout page. Minimum spend requirement explicit.
More ads from Grove Collaborative
View all →Explore High-Impact Kitchen Swaps
Explore High-Impact Kitchen Swaps
17dVIDEOShop smarter with Green Rewards VIP
17dVIDEO20% Off Your First Order $75+
17dVIDEOUse WELCOME for 20% off your order $75+
17dVIDEOAfter some time away, the farmhouse needed a solid clean + restock! 🧹🧺 So grateful to @grovecollaborative for providing alll the home goodies a gal could want to keep her home running smoothly. I’ve been using Grove for my cleaning and home products since we moved to the country, they carry the natural niche brands that I can’t find easily in town. They carry Koala Eco, Mollys Suds, Dirty Labs, Beekeepers naturals, Innersense and Soo many more amazing brands! I love how they “pre vet” their inventory - it makes it easy to shop knowing over 3,000 harmful chemicals are banned from their site. No phalates, parabens, microplastics or synthetic fragrance here! Grove is offering y’all $25 off your order of $75 or more using my code “ROHINI25” - restock your home with ease using the link in my bio #ad
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.