Funnelens

Transparent Labs

Facebook · Instagram · Audience Network · Video

Active
Days running
13 days
Funnel score
50/100
Page speed
47/100

The ad

Transparent Labs ad creative

Are you tired of "cutting pre-workouts" that just don't...cut it? Transparent Labs Lean Pre-Workout is an evidence-based pre-workout formula featuring clinical doses of ergogenic ingredients that help you perform your best in the gym while supporting metabolic and fat-loss efforts. Experience the difference of a true cutting pre-workout formula that gets you dialed in for every training session by enhancing blood flow, strength, endurance, focus, drive, and energy production. Each ingredient in this pre-workout supplement was chosen based on scientific research and quality characteristics. Like all of our products, Lean Pre-Workout has absolutely no artificial color/food dyes, artificial sweeteners, or artificial flavoring. Subscribe & Save 10% + Get Free Shipping

LEAN Pre-Workout Supplement

Shop now
Angle: Problem-agitation-solution: frustration with ineffective cutting pre-workouts solved by science-backed formula with transparent ingredientsHook: Pain point question (rhetorical)Format: Product demo/testimonial video

The funnel behind it

Transparent Labs landing page

Offer: To claim it, tell us: what are you shopping for?

50/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page uses a quiz/segmentation approach to qualify visitors and personalize their experience, which is a strong CRO tactic. The page clearly communicates a special offer and uses prominent blue CTAs with category options. However, the page suffers from significant weaknesses: the PageSpeed score of 47 is poor and will hurt conversions; there's minimal visible social proof (no testimonials, reviews, or trust badges shown in the captured sections); the headline "YOU'VE GOT A SPECIAL OFFER" is generic and doesn't connect to the specific Lean Pre-Workout product; and the primary CTA options are category buttons rather than a direct conversion action. The mobile layout appears functional with stacked buttons, but the overall page lacks the specific product messaging and credibility signals needed for a high-converting supplement landing page.

What this funnel does right. Steal these.

  • Mobile experience: The layout appears mobile-responsive with stacked buttons and readable text, though the overall page structure could be optimized for mobile conversion.
  • Offer clarity: The offer is stated clearly ('YOU'VE GOT A SPECIAL OFFER') but lacks specifics about what discount or benefit is actually being offered.

Where it's weak

  • Page speed: PageSpeed score of 47 is poor and will negatively impact user experience, bounce rates, and conversions on mobile devices.
  • Social proof: No visible testimonials, customer reviews, ratings, or trust badges are shown in the captured page sections.
  • Message match: The ad emphasizes 'evidence-based,' 'clinical doses,' and 'cutting pre-workout' benefits, but the landing page shows only a generic offer with category selection and no product-specific messaging.
  • Trust signals: The Transparent Labs logo is visible, but there are no visible security badges, certifications, guarantees, or social proof elements to build credibility.
  • Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' is generic and doesn't mention the Lean Pre-Workout product or its key benefits like 'cutting' or 'fat-loss.'

Full breakdown

Call to action6/10

The blue category buttons are visually prominent and well-designed, but they're segmentation options rather than direct conversion CTAs, and the primary action is unclear.

Page speed3/10

PageSpeed score of 47 is poor and will negatively impact user experience, bounce rates, and conversions on mobile devices.

Trust signals5/10

The Transparent Labs logo is visible, but there are no visible security badges, certifications, guarantees, or social proof elements to build credibility.

Mobile experience7/10

The layout appears mobile-responsive with stacked buttons and readable text, though the overall page structure could be optimized for mobile conversion.

Headline5/10

The headline 'YOU'VE GOT A SPECIAL OFFER' is generic and doesn't mention the Lean Pre-Workout product or its key benefits like 'cutting' or 'fat-loss.'

Social proof3/10

No visible testimonials, customer reviews, ratings, or trust badges are shown in the captured page sections.

Message match4/10

The ad emphasizes 'evidence-based,' 'clinical doses,' and 'cutting pre-workout' benefits, but the landing page shows only a generic offer with category selection and no product-specific messaging.

Offer clarity7/10

The offer is stated clearly ('YOU'VE GOT A SPECIAL OFFER') but lacks specifics about what discount or benefit is actually being offered.

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