Poppi
Instagram · Video
The ad
punch pop is calling your name and wants to pull you for a chat 😏 trust that summer will be soooo steamy with this flavor by your side 🤭💗 #makeitpoppi
Learn moreThe funnel behind it
Offer: Poppi is a functional soda with neighborhood flavors - the perfect way to start a better day
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at visual branding, product showcase, and lifestyle positioning with vibrant colors, multiple product collections (Dorm, Bombshells, Love Island), and strong social proof through customer reviews. However, it suffers from critical weaknesses: the primary CTA "buy now" doesn't match the ad's "Learn more" call-to-action, creating message confusion; the page speed score of 30 is severely problematic for conversion; the headline "variety is the spice of life" is generic and doesn't connect to the specific "punch pop" flavor mentioned in the ad; and while there's some social proof via reviews, trust signals like security badges or certifications are minimal. The page is visually engaging but functionally underperforming.
What this funnel does right. Steal these.
- Social proof: The page includes a customer review section ('what people really think') with a testimonial from DoDo2013 praising the Strawberry Lemon flavor, plus retail partnerships (Whole Foods, Costco, Ralphs) shown near the bottom.
- Offer clarity: The offer is clear that Poppi is a functional soda with multiple flavor collections, but the specific 'punch pop' flavor from the ad isn't prominently featured on the main sections.
Where it's weak
- Page speed: PageSpeed score of 30 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience.
- Message match: The ad emphasizes 'punch pop' flavor with flirty, summer-focused messaging, but the landing page leads with generic 'variety' positioning and doesn't highlight punch pop specifically in the hero section.
- Call to action: The primary CTA is 'buy now' which contradicts the ad's 'Learn more' CTA, creating confusion about the page's intent and breaking message continuity.
- Trust signals: The page shows retail partnerships and customer reviews, but lacks visible security badges, certifications, or founder credibility elements beyond a vague 'Message from our founder Allison' video.
- Headline: The headline 'variety is the spice of life' is generic and doesn't connect to the ad's specific 'punch pop' flavor or the steamy summer positioning.
Full breakdown
The primary CTA is 'buy now' which contradicts the ad's 'Learn more' CTA, creating confusion about the page's intent and breaking message continuity.
PageSpeed score of 30 is critically poor, indicating severe performance issues that will cause high bounce rates and poor user experience.
The page shows retail partnerships and customer reviews, but lacks visible security badges, certifications, or founder credibility elements beyond a vague 'Message from our founder Allison' video.
The page appears to be mobile-responsive with stacked sections and touch-friendly buttons, though the large video embed and image-heavy design may cause loading issues on mobile.
The headline 'variety is the spice of life' is generic and doesn't connect to the ad's specific 'punch pop' flavor or the steamy summer positioning.
The page includes a customer review section ('what people really think') with a testimonial from DoDo2013 praising the Strawberry Lemon flavor, plus retail partnerships (Whole Foods, Costco, Ralphs) shown near the bottom.
The ad emphasizes 'punch pop' flavor with flirty, summer-focused messaging, but the landing page leads with generic 'variety' positioning and doesn't highlight punch pop specifically in the hero section.
The offer is clear that Poppi is a functional soda with multiple flavor collections, but the specific 'punch pop' flavor from the ad isn't prominently featured on the main sections.
More ads from Poppi
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66dVIDEOthe best way to relax and unwind? with poppi of course 🧖♀️✨
66dVIDEOour punch pop bombshell is BACK! 🤩🏝️💗 same delicious taste with a bit of a different look 😉 we’re here to make all of your summer dreams come true with this one! 🤭 you can shop this icon through the link in our bio 🫧
63dVIDEOwe’re sipping on punch pop until further notice 😌 so trust that we’re in paradise! 💞✨ you can shop our returning icon through the link in our bio
63dVIDEOouuu look! 🤩 we found your dream fridge restock bestie! 🤭🏝️🫧
ouuu look! 🤩 we found your dream fridge restock bestie! 🤭🏝️🫧
28dVIDEOmy favorite flavor entered the villa 🥤🏝️ @drinkpoppi #poppipartner
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