Poppi
Facebook · Instagram · Audience Network · Video
The ad
ouuu look! 🤩 we found your dream fridge restock bestie! 🤭🏝️🫧
Shop nowThe funnel behind it
Offer: Multiple offers throughout: Poppi Dorm Collection, Flavor Packed (BÉIS x Poppi), Bombshells variety pack, Spider-Man rewards program, Love Island collaboration, Mini and Major sizes
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at visual branding, product showcase, and social proof with customer testimonials and retail partnerships (Target, Kroger, Publix). The vibrant design matches the playful ad tone well. However, it suffers from critical weaknesses: the primary CTA "buy now" doesn't match the ad's "Shop now," the page speed is dangerously slow at 28 (severely impacts conversions), offer clarity is muddled with too many competing promotions, and the initial headline doesn't directly address the "fridge restock" angle from the ad. The page feels more like a brand showcase than a conversion-focused landing page.
What this funnel does right. Steal these.
- Social proof: Strong social proof with customer testimonial ('AMAZING!!'), retail partnerships (Target, Kroger, Publix), and Love Island/Spider-Man collaborations visible throughout the page.
- Trust signals: Founder message video, retail partnerships, customer testimonials, and brand collaborations build credibility, though the slow load time undermines trust.
- Mobile experience: Layout appears mobile-responsive with stacked sections and touch-friendly buttons, though the large blank space in the middle section wastes mobile real estate.
Where it's weak
- Page speed: PageSpeed score of 28 is critically slow and will cause significant bounce rate and conversion loss on mobile devices.
- Message match: Ad emphasizes 'fridge restock' and 'dream' variety, but landing page leads with daily sipping and hero rewards rather than variety pack/restock angle.
- Offer clarity: Multiple competing offers (Dorm Collection, Bombshells, Love Island, rewards program) create confusion about what the visitor should actually purchase.
Full breakdown
Primary CTA is 'buy now' but the ad promised 'Shop now'—inconsistent messaging; CTA button is visible but not prominently featured above the fold.
PageSpeed score of 28 is critically slow and will cause significant bounce rate and conversion loss on mobile devices.
Founder message video, retail partnerships, customer testimonials, and brand collaborations build credibility, though the slow load time undermines trust.
Layout appears mobile-responsive with stacked sections and touch-friendly buttons, though the large blank space in the middle section wastes mobile real estate.
The headline 'perfect way to start a brand new day ✨ sip like a hero' is catchy but doesn't connect to the ad's 'fridge restock' promise.
Strong social proof with customer testimonial ('AMAZING!!'), retail partnerships (Target, Kroger, Publix), and Love Island/Spider-Man collaborations visible throughout the page.
Ad emphasizes 'fridge restock' and 'dream' variety, but landing page leads with daily sipping and hero rewards rather than variety pack/restock angle.
Multiple competing offers (Dorm Collection, Bombshells, Love Island, rewards program) create confusion about what the visitor should actually purchase.
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