Poppi
Instagram · Video
The ad
the best way to relax and unwind? with poppi of course 🧖♀️✨
Learn moreThe funnel behind it
Offer: Limited-edition cans, friendly new neighborhood flavors, DORM collection, BÉIS collaboration, Bombshells variety pack, Spider-Man rewards program, Love Island collaboration
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at visual branding, product showcase, and emotional messaging with vibrant colors, multiple product collections, and lifestyle imagery that creates strong brand personality. However, it suffers from critical weaknesses: the primary CTA is "buy now" rather than "Learn more" (mismatching the ad), the page speed is dangerously slow at 36 PageSpeed score, and the connection between the ad's relaxation/unwinding message and the page's focus on variety and collections is weak. The page lacks clear trust signals like certifications or guarantees, and while it has some social proof (customer review), it's minimal. Mobile optimization appears adequate but the slow load time will hurt conversion significantly.
What this funnel does right. Steal these.
- Offer clarity: Multiple distinct offers are presented (limited-edition cans, DORM collection, Bombshells variety pack, collaborations) but the primary offer isn't immediately clear on first view.
- Mobile experience: Layout appears responsive with stacked sections suitable for mobile, though the slow load time will degrade mobile experience significantly.
- Headline: The headline 'variety is the spice of life' is catchy and brand-aligned but doesn't directly address the ad's relaxation/unwinding value proposition.
Where it's weak
- Page speed: PageSpeed score of 36 is critically slow and will cause high bounce rates, especially on mobile devices.
- Trust signals: Founder message video and retail partnerships provide some trust, but lacks security badges, guarantees, or clear company information.
- Social proof: Only one customer review visible ('AMAZING!!' from DoDot2013) and retail partner logos shown, which is minimal social proof for a beverage brand.
- Message match: Ad emphasizes relaxation and unwinding, but the page focuses on product variety, collections, and collaborations rather than wellness/relaxation benefits.
Full breakdown
Primary CTA is 'buy now' which contradicts the ad's 'Learn more' CTA, creating friction and message mismatch.
PageSpeed score of 36 is critically slow and will cause high bounce rates, especially on mobile devices.
Founder message video and retail partnerships provide some trust, but lacks security badges, guarantees, or clear company information.
Layout appears responsive with stacked sections suitable for mobile, though the slow load time will degrade mobile experience significantly.
The headline 'variety is the spice of life' is catchy and brand-aligned but doesn't directly address the ad's relaxation/unwinding value proposition.
Only one customer review visible ('AMAZING!!' from DoDot2013) and retail partner logos shown, which is minimal social proof for a beverage brand.
Ad emphasizes relaxation and unwinding, but the page focuses on product variety, collections, and collaborations rather than wellness/relaxation benefits.
Multiple distinct offers are presented (limited-edition cans, DORM collection, Bombshells variety pack, collaborations) but the primary offer isn't immediately clear on first view.
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