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Ritual

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All Ritual ads & funnels →Meta Ad Library

Days running

7 days

Funnel score

56/100

Page speed

41/100

The ad

Save 64% on the Ritual Pregnancy Starter Kit. Get started today & unlock: ✅ Best Selling Prenatal ✅ Natal Choline ✅ FREE Vegan Pregnancy Safe Protein ✅ FREE Ritual Bottle ✅ Exclusive discounted price

EXCLUSIVE OFFER: UNLOCK 2 FREE GIFTS

Shop now

Angle: Limited-time discount + free gifts bundle for pregnant womenHook: Exclusive offer with urgency and free incentivesFormat: Static image ad

View this ad in Meta Ad Library →

The funnel behind it

Offer: Save up to 30% for a limited time. $177 ~~$48~~ + 2 free gifts. 30% OFF FIRST SUBSCRIPTION ORDER

Visit landing page →

56/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does several things well: it clearly displays the bundle offer with visual product mockups, includes specific pricing ($48 vs $177), features verified customer reviews with star ratings, and emphasizes science-backed claims ("grounded in science"). However, it suffers from critical weaknesses: the PageSpeed score of 41 is dangerously slow and will hurt conversions significantly, the headline doesn't match the ad's "64% savings" claim (page shows 30%), there's a disconnect between ad messaging and page content, and the mobile experience appears cramped with the popup modal taking up significant screen real estate. The trust signals are present but somewhat buried, and the offer clarity is muddled by conflicting discount percentages.

What this funnel does right. Steal these.

Call to action: The 'Add to Cart' button is prominent, large, and uses a contrasting dark blue color, though it could be more action-oriented (e.g., 'Shop Now' as promised in the ad).
Trust signals: The page includes verified reviews, clinical trial claims, sustainability messaging about the shaker, and detailed product descriptions, though trust signals could be more prominent above the fold.
Headline: The headline 'Pregnancy Health Starter Set' is clear and descriptive but generic; it doesn't emphasize the savings or urgency that the ad promises.
Social proof: The page includes verified customer reviews with star ratings and quotes praising the products, plus claims like '#1 best-selling prenatal backed by its own human clinical trial.'

Where it's weak

Page speed: PageSpeed score of 41 is critically slow and will severely impact conversion rates, user experience, and bounce rates.
Message match: Significant mismatch: the ad claims '64% savings' and 'Shop now' CTA, but the page shows 30% off first subscription and 'Add to Cart'; the ad emphasizes free gifts more prominently than the page does.
Mobile experience: The mobile layout appears cramped with a large popup modal blocking content; product images and text are stacked vertically but the modal overlay significantly impairs the user experience.

Full breakdown

Call to action7/10

The 'Add to Cart' button is prominent, large, and uses a contrasting dark blue color, though it could be more action-oriented (e.g., 'Shop Now' as promised in the ad).

Page speed2/10

PageSpeed score of 41 is critically slow and will severely impact conversion rates, user experience, and bounce rates.

Trust signals7/10

The page includes verified reviews, clinical trial claims, sustainability messaging about the shaker, and detailed product descriptions, though trust signals could be more prominent above the fold.

Mobile experience5/10

The mobile layout appears cramped with a large popup modal blocking content; product images and text are stacked vertically but the modal overlay significantly impairs the user experience.

Headline7/10

The headline 'Pregnancy Health Starter Set' is clear and descriptive but generic; it doesn't emphasize the savings or urgency that the ad promises.

Social proof7/10

The page includes verified customer reviews with star ratings and quotes praising the products, plus claims like '#1 best-selling prenatal backed by its own human clinical trial.'

Message match4/10

Significant mismatch: the ad claims '64% savings' and 'Shop now' CTA, but the page shows 30% off first subscription and 'Add to Cart'; the ad emphasizes free gifts more prominently than the page does.

Offer clarity6/10

The page shows $48 price with 2 free gifts, but the ad claims 64% savings while the page only mentions 30% off first subscription, creating confusion about the actual discount.