Funnelens

Transparent Labs

Facebook · Instagram · Audience Network · Video

Active
Days running
13 days
Funnel score
50/100
Page speed
46/100

The ad

Transparent Labs ad creative

What's In Your Pre-Workout? BULK comes fully loaded with clean, evidence-based ingredients in clinically effective doses and absolutely no fillers or artificial additives. ☑ No Artificial Anything ☑ Ingredients That Actually Work ☑ 100% Formula Transparency ☑ Science-Backed Claims Plus, sign up for 10% OFF Your First Order! Satisfaction Guaranteed - or your money back.

Transparent Labs BULK Pre-Workout

Shop now
Angle: Quality and transparency differentiation - positioning clean, evidence-based ingredients against competitors with fillers and artificial additivesHook: Question-based curiosity hook with immediate reassuranceFormat: Product demo/educational video

The funnel behind it

Transparent Labs landing page

Offer: To claim it, tell us: what are you shopping for?

50/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does well by creating urgency with a special offer and using a segmentation quiz to personalize the experience—smart for a multi-product brand. The mobile layout is clean and the CTAs are prominent. However, it falls short on several fronts: the headline is generic and doesn't reinforce the ad's core message about "clean, evidence-based ingredients" or "formula transparency"; there's no visible social proof (reviews, testimonials, trust badges) to build credibility; the page lacks trust signals that match the ad's emphasis on science-backed claims and satisfaction guarantees; and the PageSpeed score of 46 is poor, which hurts both user experience and conversion rates. The message match is weak—the ad emphasizes ingredient quality and transparency, but the landing page is a generic quiz rather than a product-focused page that showcases these differentiators.

What this funnel does right. Steal these.

  • Mobile experience: The layout is mobile-optimized with full-width buttons, readable text, and appropriate spacing for a mobile device.
  • Call to action: The CTAs (blue buttons) are visually prominent and action-oriented, but they're segmentation options rather than a direct conversion button, which may add friction.
  • Offer clarity: The offer is clear—answer a quiz question to claim a special offer—but the actual discount amount (10% off) is not visible on this section of the page.

Where it's weak

  • Social proof: No visible customer reviews, testimonials, ratings, or trust badges are present on the visible portions of the page.
  • Page speed: PageSpeed score of 46 indicates poor performance; the page likely loads slowly, which negatively impacts user experience and conversion rates.
  • Trust signals: While the Transparent Labs logo is visible, there are no trust signals such as money-back guarantees, certifications, or security badges visible on this section of the page.
  • Message match: The ad emphasizes clean ingredients, formula transparency, and science-backed claims, but the landing page is a generic product-category quiz with no mention of these differentiators.
  • Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' is generic and doesn't communicate the unique value proposition of the BULK pre-workout product or its key differentiators.

Full breakdown

Call to action7/10

The CTAs (blue buttons) are visually prominent and action-oriented, but they're segmentation options rather than a direct conversion button, which may add friction.

Page speed3/10

PageSpeed score of 46 indicates poor performance; the page likely loads slowly, which negatively impacts user experience and conversion rates.

Trust signals4/10

While the Transparent Labs logo is visible, there are no trust signals such as money-back guarantees, certifications, or security badges visible on this section of the page.

Mobile experience8/10

The layout is mobile-optimized with full-width buttons, readable text, and appropriate spacing for a mobile device.

Headline5/10

The headline 'YOU'VE GOT A SPECIAL OFFER' is generic and doesn't communicate the unique value proposition of the BULK pre-workout product or its key differentiators.

Social proof2/10

No visible customer reviews, testimonials, ratings, or trust badges are present on the visible portions of the page.

Message match4/10

The ad emphasizes clean ingredients, formula transparency, and science-backed claims, but the landing page is a generic product-category quiz with no mention of these differentiators.

Offer clarity7/10

The offer is clear—answer a quiz question to claim a special offer—but the actual discount amount (10% off) is not visible on this section of the page.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.