Native Pet
Facebook · Instagram · Messenger · Video
The ad
Buy 1, Get 1 FREE on your choice of Native Pet's Bestsellers, + get a FREE Probiotic! Vet-formulated, whole-food formulas designed to support digestion, joints, skin, immunity, and vitality. For a limited time only!
Buy 1, Get 1 Free
Shop nowThe funnel behind it
Offer: Buy One, Get Any Item Free
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has a clear, compelling headline that matches the ad promise, excellent offer clarity with specific product options and pricing displayed prominently, and strong visual hierarchy with the blue CTA button. The page effectively showcases 8 vet-formulated products with descriptions and pricing tiers. However, it suffers from critical weaknesses: the PageSpeed score of 38 is dangerously slow and will hurt conversions significantly, there's minimal social proof (no reviews, testimonials, or trust badges visible), and the trust signals are limited to small text about vet-formulation and certifications. The mobile experience appears functional but could be optimized further, and the "How It Works" section adds clarity but comes late in the funnel.
What this funnel does right. Steal these.
- Message match: The page perfectly matches the ad's core message: 'Buy 1, Get 1 Free' with vet-formulated products, and the limited-time urgency is communicated in the banner.
- Offer clarity: The BOGO offer is crystal clear with specific product options, pricing tiers (60 and 120 scoops), and free shipping explicitly stated on each product card.
- Call to action: The primary CTA 'START BUILDING' is prominent, action-oriented, and uses a high-contrast blue button; secondary CTA 'BUILD YOUR BUNDLE' reinforces the action at the bottom.
- Headline: The headline 'Build Your Own BOGO' directly matches the ad promise and clearly communicates the core offer with the 'MIX OR MATCH' badge reinforcing flexibility.
- Mobile experience: The layout appears responsive with stacked product cards and readable text, though the slow page speed (38) will significantly impact mobile user experience and load times.
Where it's weak
- Page speed: PageSpeed score of 38 is critically slow and will cause high bounce rates, especially on mobile; this is a major conversion killer.
- Social proof: The page lacks customer reviews, testimonials, ratings, or user-generated content; only generic trust badges (vet-formulated, NASC certified) appear without supporting evidence.
- Trust signals: Trust signals are limited to small text badges (vet-formulated, NASC certified, 30-day guarantee, free shipping) but lack customer reviews, company credentials, or detailed trust-building content.
Full breakdown
The primary CTA 'START BUILDING' is prominent, action-oriented, and uses a high-contrast blue button; secondary CTA 'BUILD YOUR BUNDLE' reinforces the action at the bottom.
PageSpeed score of 38 is critically slow and will cause high bounce rates, especially on mobile; this is a major conversion killer.
Trust signals are limited to small text badges (vet-formulated, NASC certified, 30-day guarantee, free shipping) but lack customer reviews, company credentials, or detailed trust-building content.
The layout appears responsive with stacked product cards and readable text, though the slow page speed (38) will significantly impact mobile user experience and load times.
The headline 'Build Your Own BOGO' directly matches the ad promise and clearly communicates the core offer with the 'MIX OR MATCH' badge reinforcing flexibility.
The page lacks customer reviews, testimonials, ratings, or user-generated content; only generic trust badges (vet-formulated, NASC certified) appear without supporting evidence.
The page perfectly matches the ad's core message: 'Buy 1, Get 1 Free' with vet-formulated products, and the limited-time urgency is communicated in the banner.
The BOGO offer is crystal clear with specific product options, pricing tiers (60 and 120 scoops), and free shipping explicitly stated on each product card.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.