Native Pet
Facebook · Instagram · Video
The ad
Buy 1, Get 1 FREE on your choice of Native Pet's Bestsellers, + get a FREE Probiotic! Vet-formulated, whole-food formulas designed to support digestion, joints, skin, immunity, and vitality. For a limited time only!
Buy 1, Get 1 Free
Shop nowThe funnel behind it
Offer: Buy 1, Get 1 FREE on your choice of Native Pet's Bestsellers, + get a FREE Probiotic! Vet-formulated, whole-food formulas. For a limited time only!
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This BOGO landing page has strong offer clarity and good message-to-ad alignment, with a clear conversion path and mobile-friendly design. The offer structure is well-explained with transparent pricing. However, the page suffers from three critical weaknesses: (1) Poor PageSpeed score (47) will significantly hurt conversion rates and user experience, especially on mobile; (2) Minimal social proof—no customer reviews, testimonials, or satisfaction metrics to build confidence; (3) Limited trust signals beyond basic certifications. The page relies heavily on product selection as the engagement mechanism rather than persuasive copy or social validation. To improve CRO, prioritize: fixing page speed (critical), adding customer testimonials/reviews, and incorporating trust badges or satisfaction guarantees more prominently.
What this funnel does right. Steal these.
- Offer clarity: BOGO offer is crystal clear: 'Buy One, Get Any Item Free' prominently displayed at top. Pricing tiers shown for each product with exact scoops/quantities. Free shipping explicitly stated. Offer structure is unambiguous.
- Call to action: Primary CTA 'START BUILDING' is prominent, large, blue button with clear action. Secondary CTA 'BUILD YOUR BUNDLE' at bottom reinforces conversion path. However, ad CTA 'Shop now' doesn't match page CTAs exactly—minor friction point.
- Mobile experience: Mobile-responsive design evident. Product cards stack vertically, buttons are large and tappable, text is readable. Layout adapts well to smaller screens. Pricing and product info clearly visible on mobile. No obvious mobile UX issues detected.
- Headline: Main headline 'Build Your Own BOGO' is clear and action-oriented. Subheadline 'Pick one, get another FREE' reinforces the offer. However, ad headline 'Buy 1, Get 1 Free' is slightly generic—doesn't mention the probiotic bonus or vet-formulated angle.
- Message match: Strong alignment between ad and landing page. Ad promises 'Buy 1, Get 1 FREE' + 'FREE Probiotic'—page delivers exactly this. Vet-formulated claim matches. Limited-time urgency mentioned in ad and reinforced by 'BUILD YOUR OWN BOGO' banner. Minor: ad CTA says 'Shop now' but page uses 'START BUILDING.'
- Trust signals: Trust elements present: VET-FORMULATED, NASC CERTIFIED, 30-DAY GUARANTEE, FREE SHIPPING, Native Pet branding. Copyright and legal links at footer. However, lacks customer reviews, ratings, testimonials, or third-party verification badges. No visible trust signals like 'trusted by X customers' or security badges.
Where it's weak
- Page speed: PageSpeed score of 47 is poor. Page loads slowly, which negatively impacts conversion rates, especially on mobile. This is a significant CRO liability. Likely due to image optimization, render-blocking resources, or server response time issues.
- Social proof: Limited social proof on page. Trust badges present (VET-FORMULATED, NASC CERTIFIED, 30-DAY GUARANTEE, FREE SHIPPING) but no customer reviews, testimonials, ratings, or user-generated content visible. No mention of customer count or satisfaction metrics.
Full breakdown
Primary CTA 'START BUILDING' is prominent, large, blue button with clear action. Secondary CTA 'BUILD YOUR BUNDLE' at bottom reinforces conversion path. However, ad CTA 'Shop now' doesn't match page CTAs exactly—minor friction point.
PageSpeed score of 47 is poor. Page loads slowly, which negatively impacts conversion rates, especially on mobile. This is a significant CRO liability. Likely due to image optimization, render-blocking resources, or server response time issues.
Trust elements present: VET-FORMULATED, NASC CERTIFIED, 30-DAY GUARANTEE, FREE SHIPPING, Native Pet branding. Copyright and legal links at footer. However, lacks customer reviews, ratings, testimonials, or third-party verification badges. No visible trust signals like 'trusted by X customers' or security badges.
Mobile-responsive design evident. Product cards stack vertically, buttons are large and tappable, text is readable. Layout adapts well to smaller screens. Pricing and product info clearly visible on mobile. No obvious mobile UX issues detected.
Main headline 'Build Your Own BOGO' is clear and action-oriented. Subheadline 'Pick one, get another FREE' reinforces the offer. However, ad headline 'Buy 1, Get 1 Free' is slightly generic—doesn't mention the probiotic bonus or vet-formulated angle.
Limited social proof on page. Trust badges present (VET-FORMULATED, NASC CERTIFIED, 30-DAY GUARANTEE, FREE SHIPPING) but no customer reviews, testimonials, ratings, or user-generated content visible. No mention of customer count or satisfaction metrics.
Strong alignment between ad and landing page. Ad promises 'Buy 1, Get 1 FREE' + 'FREE Probiotic'—page delivers exactly this. Vet-formulated claim matches. Limited-time urgency mentioned in ad and reinforced by 'BUILD YOUR OWN BOGO' banner. Minor: ad CTA says 'Shop now' but page uses 'START BUILDING.'
BOGO offer is crystal clear: 'Buy One, Get Any Item Free' prominently displayed at top. Pricing tiers shown for each product with exact scoops/quantities. Free shipping explicitly stated. Offer structure is unambiguous.
More ads from Native Pet
View all →
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.