Native Pet
Facebook · Instagram · Video
The ad
Buy 1, Get 1 FREE on your choice of Native Pet's Bestsellers, + get a FREE Probiotic! Vet-formulated, whole-food formulas designed to support digestion, joints, skin, immunity, and vitality. For a limited time only!
Buy 1, Get 1 Free
Shop nowThe funnel behind it
Offer: Pick one, get another FREE.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at clarity and mobile optimization, with a clean layout, prominent CTA, and well-organized product grid. The BOGO offer is immediately clear, and trust signals (vet-formulated, NASC certified, 30-day guarantee, free shipping) are prominently displayed. However, the page suffers from poor speed (42/100 PageSpeed), minimal social proof (no reviews, testimonials, or user-generated content visible), and a weak headline that doesn't emphasize the free probiotic bonus mentioned in the ad. The message match is good but could be stronger—the ad promises a free probiotic, but this is only mentioned in small text at the bottom ("Plus a free Probiotic ($10 value)"), not in the main headline.
What this funnel does right. Steal these.
- Offer clarity9/10
- Call to action8/10
- Mobile experience8/10
- Trust signals7/10
Where it's weak
- Social proof2/10
- Page speed4/10
Full breakdown
Call to action
8/10The primary CTA 'START BUILDING' is prominent, large, and well-positioned above the fold with a secondary 'BUILD YOUR BUNDLE' CTA lower on the page, both in high-contrast blue.
- Large, rounded blue button with high contrast against light background
- Positioned prominently above the fold
- Action-oriented verb 'START BUILDING' creates momentum
- Urgency messaging 'FOR 10 MINUTES ONLY' on secondary CTA is weak and not on primary CTA
Page speed
4/10PageSpeed score of 42/100 converts to approximately 4.2/10, indicating significant performance issues that will hurt conversion rates and user experience.
- PageSpeed score of 42/100 is well below acceptable thresholds
- Slow load time will increase bounce rate and reduce conversions
- Multiple product images and cards likely contributing to performance drag
Trust signals
7/10Trust is built through certifications and guarantees, but lacks customer validation; the page shows vet-formulation, NASC certification, 30-day guarantee, and free shipping, but no reviews or testimonials.
- Four trust signals in prominent blue bar: VET-FORMULATED, NASC CERTIFIED, 30-DAY GUARANTEE, FREE SHIPPING
- Native Pet branding and logo visible throughout
- Professional design and layout convey legitimacy
- No customer reviews, ratings, or testimonials to validate product quality
- No social proof of purchase or customer satisfaction
- No money-back guarantee details or FAQ answers visible in trust section
Mobile experience
8/10The page is well-optimized for mobile with a single-column layout, large touch targets, and readable text throughout.
- Single-column product grid that stacks vertically on mobile
- Large, easy-to-tap buttons (START BUILDING, product selection buttons)
- Readable font sizes and adequate spacing between elements
- Product cards could be slightly more compact to reduce scrolling burden
Headline
6/10The headline 'Build Your Own BOGO' is descriptive but generic and doesn't emphasize the key benefit or the free probiotic bonus promised in the ad.
- Clear and action-oriented with 'Build Your Own'
- Uses 'BOGO' which is recognizable shorthand for the offer
- Doesn't mention the free probiotic ($10 value) that's a key ad promise
- Doesn't emphasize 'Buy 1 Get 1 Free' explicitly in the main headline
- Lacks benefit-driven language (e.g., 'support digestion, joints, skin' from the ad)
Social proof
2/10The page contains virtually no social proof—no customer reviews, testimonials, ratings, user-generated content, or trust badges beyond generic certifications.
- Trust badges present (VET-FORMULATED, NASC CERTIFIED, 30-DAY GUARANTEE, FREE SHIPPING) in blue bar
- No customer reviews or star ratings visible anywhere on the page
- No testimonials or customer quotes
- No user-generated content, social media mentions, or 'customers also bought' social signals
Message match
6/10The page delivers the core BOGO offer but downplays the free probiotic bonus and doesn't emphasize the vet-formulated, whole-food benefit claims from the ad.
- Core 'Buy 1 Get 1 Free' offer is prominently displayed
- Product selection aligns with ad's mention of 'bestsellers'
- Free shipping is highlighted, matching ad promise
- Free probiotic bonus is buried in small text at bottom ('Plus a free Probiotic ($10 value)') rather than featured in headline
- Vet-formulated and whole-food benefit claims from ad are only in trust badges, not in main messaging
- Ad emphasizes 'support digestion, joints, skin, immunity, and vitality' but page doesn't highlight these benefits per product
Offer clarity
9/10The BOGO offer is crystal clear: 'Pick one, get another FREE' with explicit pricing showing buy/free options for each product.
- Subheading 'Pick one, get another FREE' directly states the offer
- Each product card shows two price tiers: regular price and BOGO price with 'FREE SHIPPING' label
- Yellow 'MIX OR MATCH' badge reinforces flexibility of the offer
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