Native Pet
Facebook · Instagram · Video
The ad
Buy 1, Get 1 FREE on your choice of Native Pet's Bestsellers, + get a FREE Probiotic! Vet-formulated, whole-food formulas designed to support digestion, joints, skin, immunity, and vitality. For a limited time only!
Buy 1, Get 1 Free
Shop nowThe funnel behind it
Offer: Buy 1, Get 1 FREE on your choice of Native Pet's Bestsellers, + get a FREE Probiotic! For a limited time only!
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page demonstrates strong offer clarity and excellent message-to-ad alignment, making it easy for visitors to understand the BOGO promotion. The vet-formulated positioning adds credibility. However, the page is undermined by a critical PageSpeed score of 50, which will cause significant friction and abandonment. Social proof is notably absent—no reviews, testimonials, or trust badges visible. The mobile experience is adequate but could be tighter. The primary weakness is performance; optimizing speed could improve conversion rates by 20-30%.
What this funnel does right. Steal these.
- Message match: Excellent alignment between ad (BOGO + free probiotic) and landing page (Build Your Own BOGO). Messaging is consistent.
- Offer clarity: BOGO offer is crystal clear with specific bonus (free probiotic). Limited-time urgency stated explicitly.
- Call to action: Clear 'START BUILDING' CTA is action-oriented and prominent. 'Shop now' in ad matches intent well.
- Headline: Direct and benefit-focused 'Buy 1, Get 1 Free' matches ad. Could be stronger with product category mention.
- Trust signals: Vet-formulated claim builds trust. Native Pet branding visible. Missing trust signals: security badges, guarantees, or customer reviews.
- Mobile experience: Mobile-responsive layout visible. CTA button is accessible but page density could be optimized for smaller screens.
Where it's weak
- Page speed: PageSpeed score of 50 is below acceptable threshold (target 75+). Slow load times will increase bounce rate significantly.
- Social proof: Minimal social proof visible. 'Vet-formulated' adds credibility but no reviews, ratings, or customer testimonials shown.
Full breakdown
Clear 'START BUILDING' CTA is action-oriented and prominent. 'Shop now' in ad matches intent well.
PageSpeed score of 50 is below acceptable threshold (target 75+). Slow load times will increase bounce rate significantly.
Vet-formulated claim builds trust. Native Pet branding visible. Missing trust signals: security badges, guarantees, or customer reviews.
Mobile-responsive layout visible. CTA button is accessible but page density could be optimized for smaller screens.
Direct and benefit-focused 'Buy 1, Get 1 Free' matches ad. Could be stronger with product category mention.
Minimal social proof visible. 'Vet-formulated' adds credibility but no reviews, ratings, or customer testimonials shown.
Excellent alignment between ad (BOGO + free probiotic) and landing page (Build Your Own BOGO). Messaging is consistent.
BOGO offer is crystal clear with specific bonus (free probiotic). Limited-time urgency stated explicitly.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.