Graza
Facebook · Instagram · Audience Network · Image
The ad
Meet Graza Homestyle Potato Chips: Crispy, golden potato chips cooked in 100% Extra Virgin Olive Oil! 🫒 Cooked in the good stuff: 100% EVOO 🥔 Special yellow potatoes = extra crispy chips ✨ Four new flavors for all your cravings
Cooked in 100% EVOO
Shop nowThe funnel behind it
Offer: $5.99
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at building trust and social proof with a 4.9-star rating from 7,633 verified reviews, detailed product storytelling, and transparent ingredient information. The page effectively communicates the unique value proposition (100% EVOO, special yellow potatoes) through visual callouts and narrative sections. However, the page suffers from poor mobile optimization and critically slow page speed (30), which significantly hampers conversion potential. The primary CTA "Find in Store" is less conversion-focused than "Shop Now" from the ad, creating a message mismatch. The offer clarity is good but could be more prominent above the fold, and the mobile experience appears cramped with navigation challenges.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals including verified reviews, detailed product information, transparent ingredient lists, farm sourcing details, and brand storytelling throughout.
- Social proof: Exceptional social proof with 4.9-star rating from 7,633 verified reviews, user photos, and multiple 5-star testimonials throughout the page.
- Headline: Headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and benefit-focused, clearly communicating the key differentiator.
- Offer clarity: Price ($5.99) and product name are clearly stated, though the offer lacks urgency or bundle incentives.
- Message match: Page content aligns well with ad messaging about EVOO and special potatoes, but 'Find in Store' CTA doesn't match ad's 'Shop Now' call-to-action.
Where it's weak
- Page speed: PageSpeed score of 30 indicates critically slow performance that will significantly impact user experience and conversion rates.
- Mobile experience: Mobile layout appears cramped with small text, navigation challenges, and product images that may not scale optimally for smaller screens.
Full breakdown
Primary CTA 'Find in Store' is present but less action-oriented than 'Shop Now'; secondary 'Shop Now' buttons appear lower on page for online purchase.
PageSpeed score of 30 indicates critically slow performance that will significantly impact user experience and conversion rates.
Strong trust signals including verified reviews, detailed product information, transparent ingredient lists, farm sourcing details, and brand storytelling throughout.
Mobile layout appears cramped with small text, navigation challenges, and product images that may not scale optimally for smaller screens.
Headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and benefit-focused, clearly communicating the key differentiator.
Exceptional social proof with 4.9-star rating from 7,633 verified reviews, user photos, and multiple 5-star testimonials throughout the page.
Page content aligns well with ad messaging about EVOO and special potatoes, but 'Find in Store' CTA doesn't match ad's 'Shop Now' call-to-action.
Price ($5.99) and product name are clearly stated, though the offer lacks urgency or bundle incentives.
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