Transparent Labs
Facebook · Instagram · Audience Network · Image
The ad
Science-based supplements in clinically effective doses. Absolutely no fillers or artificial additives. ☑ 100% Natural Ingredients ☑ Science-Backed Formulas ☑ Clinically Effective Dosages ☑ No Artificial Sweeteners, Colors, or Additives Plus, sign up for 10% OFF your first order.
Clinically Dosed, 100% Natural
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does well by immediately presenting a special offer with clear segmentation options that match the ad's promise of science-based supplements. The mobile-optimized layout with large, tappable buttons is excellent for conversion. However, the page significantly underperforms on several fronts: the headline "YOU'VE GOT A SPECIAL OFFER" is generic and doesn't reinforce the ad's key differentiators (clinically dosed, 100% natural), there's no visible social proof (testimonials, reviews, certifications), the actual offer details are completely absent (no discount percentage shown), and the page speed score of 47 is concerning for mobile conversion. The message match is moderate—while the segmentation aligns with product categories, the page fails to emphasize the clinical dosing and natural ingredients that were the ad's primary value proposition.
What this funnel does right. Steal these.
- Mobile experience: The layout is mobile-optimized with large, full-width buttons, clear spacing, and readable typography that works well on small screens.
- Call to action: The category selection buttons (PROTEIN, CREATINE, etc.) serve as clear micro-CTAs with strong visual hierarchy and mobile-friendly sizing.
Where it's weak
- Social proof: No customer testimonials, reviews, ratings, certifications, or trust badges are visible on the captured page sections.
- Page speed: PageSpeed score of 47 indicates poor performance, which will negatively impact mobile conversion rates and user experience.
- Offer clarity: The page mentions 'special offer' but never reveals what the discount actually is—no percentage, dollar amount, or specific terms are visible.
- Trust signals: The Transparent Labs branding is present, but without visible certifications, guarantees, or social proof, trust-building elements are minimal.
- Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' is generic and fails to reinforce the ad's key differentiators of clinical dosing and natural ingredients.
Full breakdown
The category selection buttons (PROTEIN, CREATINE, etc.) serve as clear micro-CTAs with strong visual hierarchy and mobile-friendly sizing.
PageSpeed score of 47 indicates poor performance, which will negatively impact mobile conversion rates and user experience.
The Transparent Labs branding is present, but without visible certifications, guarantees, or social proof, trust-building elements are minimal.
The layout is mobile-optimized with large, full-width buttons, clear spacing, and readable typography that works well on small screens.
The headline 'YOU'VE GOT A SPECIAL OFFER' is generic and fails to reinforce the ad's key differentiators of clinical dosing and natural ingredients.
No customer testimonials, reviews, ratings, certifications, or trust badges are visible on the captured page sections.
The product category segmentation aligns with supplement types, but the page doesn't emphasize the ad's core claims about clinical dosing and 100% natural formulas.
The page mentions 'special offer' but never reveals what the discount actually is—no percentage, dollar amount, or specific terms are visible.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.