Graza
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The ad
Meet Graza Mayo: everything you love about mayo… but way better. 🫒 Use “Original” Mayo for making potato salad or deviled eggs! 🫒 Use “Fancy” Mayo for whipping up a salad dressing! 🫒 Use “Garlic” Aioli for dolloping on tacos!
Real Olive Oil Mayo
Shop nowThe funnel behind it
Offer: $8.99 · 17 Oz
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at visual presentation, brand storytelling, and product education with engaging infographics comparing mayo types and detailed ingredient information. However, it suffers from critical conversion issues: the primary CTA is "Find in Store" rather than "Shop Now" (mismatching the ad), the page speed is dangerously slow at 33/100, and there's limited social proof (no reviews, testimonials, or user-generated content visible). The mobile experience appears adequate but the slow load time will hurt conversion rates significantly. The message match is strong regarding product benefits, but the CTA mismatch and lack of urgency/trust signals are notable weaknesses.
What this funnel does right. Steal these.
- Headline: The headline "Original Olive Oil Mayo" directly matches the ad and clearly communicates the core product benefit of real olive oil.
- Message match: The page strongly reinforces the ad's messaging about olive oil quality (65% oil focus) and specific use cases (potato salad, deviled eggs, dressings, tacos).
- Offer clarity: Price and size are clearly displayed ($8.99 · 17 Oz) with flavor options and formats well-organized, though the primary offer lacks urgency or scarcity messaging.
- Mobile experience: Layout appears responsive with stacked elements and readable text, though the slow page speed will degrade the mobile experience significantly.
Where it's weak
- Page speed: PageSpeed score of 33/100 is critically slow and will cause high bounce rates, especially on mobile devices.
- Social proof: No customer reviews, ratings, testimonials, or user-generated content visible anywhere on the page despite multiple sections.
- Call to action: Primary CTA is "Find in Store" rather than "Shop Now" from the ad, creating confusion and potentially routing users away from online purchase.
Full breakdown
Primary CTA is "Find in Store" rather than "Shop Now" from the ad, creating confusion and potentially routing users away from online purchase.
PageSpeed score of 33/100 is critically slow and will cause high bounce rates, especially on mobile devices.
Brand identity is strong with consistent design, but lacks trust signals like customer reviews, certifications, money-back guarantees, or security badges.
Layout appears responsive with stacked elements and readable text, though the slow page speed will degrade the mobile experience significantly.
The headline "Original Olive Oil Mayo" directly matches the ad and clearly communicates the core product benefit of real olive oil.
No customer reviews, ratings, testimonials, or user-generated content visible anywhere on the page despite multiple sections.
The page strongly reinforces the ad's messaging about olive oil quality (65% oil focus) and specific use cases (potato salad, deviled eggs, dressings, tacos).
Price and size are clearly displayed ($8.99 · 17 Oz) with flavor options and formats well-organized, though the primary offer lacks urgency or scarcity messaging.
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