Funnelens

Transparent Labs

Facebook · Instagram · Audience Network · Image

Active
Days running
13 days
Funnel score
48/100
Page speed
47/100

The ad

Transparent Labs ad creative

Science-based supplements in clinically effective doses. Absolutely no fillers or artificial additives. ☑ 100% Natural Ingredients ☑ Science-Backed Formulas ☑ Clinically Effective Dosages ☑ No Artificial Sweeteners, Colors, or Additives Plus, sign up for 10% OFF your first order.

Science-Backed Supplements

Shop now
Angle: Trust through scientific credibility and purityHook: Checklist/benefit enumerationFormat: Image ad with text overlay

The funnel behind it

Transparent Labs landing page

Offer: To claim it, tell us: what are you shopping for?

48/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does well by creating urgency with "YOU'VE GOT A SPECIAL OFFER" and using clear, segmented CTAs that personalize the experience based on shopping intent. However, it falls short in several critical areas: the page fails to clearly communicate what the actual offer/discount is (offer_clarity), lacks any visible social proof elements like testimonials or reviews, has poor mobile optimization with a loading spinner visible, and the slow PageSpeed score of 47 indicates significant performance issues. The message match is moderate—the page aligns with the "science-backed supplements" positioning but doesn't emphasize the specific benefits mentioned in the ad (clinically effective doses, no fillers). The trust signals are minimal, with only the Transparent Labs logo visible and no certifications, guarantees, or customer testimonials shown.

What this funnel does right. Steal these.

  • Call to action: Multiple segmented CTAs (PROTEIN, CREATINE, PRE-WORKOUT, etc.) are clear and action-oriented, with good visual hierarchy using blue buttons.
  • Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency and curiosity, though it's generic and doesn't communicate the core value proposition.

Where it's weak

  • Social proof: No visible customer testimonials, reviews, ratings, or social proof elements are present on the visible portions of the page.
  • Page speed: PageSpeed score of 47 indicates poor performance with significant loading delays that will negatively impact user experience.
  • Mobile experience: A loading spinner is visible in the top-right corner, suggesting the page is still loading or has mobile rendering issues.
  • Offer clarity: The page mentions 'special offer' but never specifies the discount amount, terms, or what the offer actually includes.
  • Trust signals: Only the Transparent Labs logo is visible; no trust signals like certifications, guarantees, money-back policies, or customer testimonials are shown.

Full breakdown

Call to action7/10

Multiple segmented CTAs (PROTEIN, CREATINE, PRE-WORKOUT, etc.) are clear and action-oriented, with good visual hierarchy using blue buttons.

Page speed3/10

PageSpeed score of 47 indicates poor performance with significant loading delays that will negatively impact user experience.

Trust signals5/10

Only the Transparent Labs logo is visible; no trust signals like certifications, guarantees, money-back policies, or customer testimonials are shown.

Mobile experience4/10

A loading spinner is visible in the top-right corner, suggesting the page is still loading or has mobile rendering issues.

Headline7/10

The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency and curiosity, though it's generic and doesn't communicate the core value proposition.

Social proof2/10

No visible customer testimonials, reviews, ratings, or social proof elements are present on the visible portions of the page.

Message match6/10

The page aligns with the supplement positioning but doesn't emphasize the ad's key claims about clinically effective doses, no fillers, or science-backed formulas.

Offer clarity4/10

The page mentions 'special offer' but never specifies the discount amount, terms, or what the offer actually includes.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.