Library/supplements· ALL

AG1 by Athletic Greens

Facebook · Instagram · Messenger · Video

Active

All AG1 by Athletic Greens ads & funnels →Meta Ad Library

Days running

5 days

Funnel score

70/100

Page speed

42/100

The ad

With energy support from superfoods and B vitamins, AG1 helps Hugh start every day ready to go.* *Please refer to drinkAG1.com for full disclosure

Hugh Jackman is a Morning Person

Learn more

Angle: Celebrity endorsement + health optimization through nutritional supplementationHook: Celebrity lifestyle aspirationFormat: Video with celebrity testimonial

View this ad in Meta Ad Library →

The funnel behind it

Offer: One scoop of AG1 delivers 75+ high-quality ingredients – multivitamins, multiminerals, probiotics, and more – selected for potency, absorption, and nutrient synergy.

Visit landing page →

70/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page leverages strong celebrity endorsement and clear product benefits effectively, with excellent trust signals (NSF Certified Sport, third-party certifications, detailed ingredient information). The page excels at social proof through Hugh Jackman's testimonial and comprehensive FAQ section. However, it suffers from poor mobile optimization and a critically slow PageSpeed score of 42, which significantly impacts user experience. The headline and offer clarity are strong, but the mobile experience appears cramped and the page speed could cause abandonment. The CTA is clear but could be more prominent on mobile. Overall, a well-structured page undermined by technical performance issues.

What this funnel does right. Steal these.

Social proof: Page features Hugh Jackman's direct testimonial quote, NSF Certified Sport badge, third-party certifications, detailed FAQ section, and multiple benefit claims backed by research citations.
Offer clarity: The offer clearly states '75+ high-quality ingredients' with specific benefits listed (multivitamins, multiminerals, probiotics) and explains the selection criteria (potency, absorption, nutrient synergy).
Trust signals: Strong trust signals include NSF Certified Sport certification, third-party certifications, detailed quality standards explanation, Hugh Jackman's 5-year endorsement history, and comprehensive ingredient/benefit documentation.
Headline: The headline 'Consistency Looks Good on Hugh' is clever, memorable, and directly ties the product to the celebrity endorsement while implying reliability.
Message match: Ad promises 'energy support from superfoods and B vitamins' and the page delivers with detailed ingredient information, benefits breakdown, and Hugh's testimonial about morning consistency—strong alignment.
Call to action: Primary CTA 'Shop AG1' is clear and action-oriented with a bright green button, though secondary 'Learn More' option may dilute focus; CTA placement is good but could be more prominent on mobile.

Where it's weak

Page speed: PageSpeed score of 42 is critically poor, indicating significant performance issues that will cause user frustration, increased bounce rates, and poor mobile experience.
Mobile experience: Page appears functional on mobile but layout seems cramped with long-form content, multiple CTAs, and dense text sections that may require excessive scrolling and could frustrate mobile users.

Full breakdown

Call to action7/10

Primary CTA 'Shop AG1' is clear and action-oriented with a bright green button, though secondary 'Learn More' option may dilute focus; CTA placement is good but could be more prominent on mobile.

Page speed2/10

PageSpeed score of 42 is critically poor, indicating significant performance issues that will cause user frustration, increased bounce rates, and poor mobile experience.

Trust signals8/10

Strong trust signals include NSF Certified Sport certification, third-party certifications, detailed quality standards explanation, Hugh Jackman's 5-year endorsement history, and comprehensive ingredient/benefit documentation.

Mobile experience5/10

Page appears functional on mobile but layout seems cramped with long-form content, multiple CTAs, and dense text sections that may require excessive scrolling and could frustrate mobile users.

Headline8/10

The headline 'Consistency Looks Good on Hugh' is clever, memorable, and directly ties the product to the celebrity endorsement while implying reliability.

Social proof9/10

Page features Hugh Jackman's direct testimonial quote, NSF Certified Sport badge, third-party certifications, detailed FAQ section, and multiple benefit claims backed by research citations.

Message match8/10

Ad promises 'energy support from superfoods and B vitamins' and the page delivers with detailed ingredient information, benefits breakdown, and Hugh's testimonial about morning consistency—strong alignment.

Offer clarity9/10

The offer clearly states '75+ high-quality ingredients' with specific benefits listed (multivitamins, multiminerals, probiotics) and explains the selection criteria (potency, absorption, nutrient synergy).