Grove Collaborative
Facebook · Instagram · Audience Network · Video
The ad
From self care to home care, Grove’s got you covered. 💚
Use WELCOME for 20% off your order $75+
Get offerThe funnel behind it
Offer: 20% off + free shipping on orders $75+ with code WELCOME
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Grove's landing page effectively converts the ad promise into a compelling value proposition with excellent offer clarity, strong social proof, and multiple CTAs. The page successfully communicates brand differentiation through sustainability and curation. However, the critical weakness is page speed (38/100), which will significantly hamper conversion performance on paid traffic. The mobile experience is solid, and trust signals are comprehensive. The page structure flows logically from offer → value proposition → product categories → brand validation → conversion incentives. Message match between ad and landing page is strong, reducing friction for ad clickers.
What this funnel does right. Steal these.
- Offer clarity: Crystal clear offer: 20% off + free shipping on $75+ orders. Code WELCOME prominently displayed multiple times throughout page. Minimum spend requirement explicit.
- Call to action: Multiple prominent CTAs: 'Get 20% off + free shipping' button appears twice (above and below fold). High contrast dark button. Clear action-oriented copy. Ad CTA 'Get offer' matches landing page intent.
- Trust signals: Strong trust signals: B-Corp certification, Beyond Plastic™ commitment, carbon-neutral shipping, 50+ harsh chemicals banned, vetted brand partnerships, clear ingredient standards, free returns policy, privacy/terms links visible. Comprehensive trust-building.
- Mobile experience: Mobile-responsive design evident. Search bar, navigation, product grid, and CTAs all appear mobile-optimized. Text hierarchy clear on small screens. Minor: footer navigation could be more compact.
- Headline: Strong headline 'Looking for safe & sustainable products for your family?' directly addresses pain point. Matches ad intent well. Secondary headline 'Healthier. Sustainable. Vetted.' reinforces brand promise.
- Message match: Strong alignment between ad and landing page. Ad promises 20% off for self-care/home-care products; page delivers exactly that with product categories, brand curation, and sustainability messaging matching ad's eco-conscious positioning.
- Social proof: Good social proof elements: 14,000+ 5-star reviews displayed, multiple vetted brand logos (Seventh Generation, Honest, Molly's Suds, etc.), B-Corp certification visible. Could be stronger with customer testimonials or case studies.
Where it's weak
- Page speed: PageSpeed score of 38 is significantly below acceptable threshold (target 50+). Slow load time will increase bounce rate and reduce conversions. Critical issue for paid traffic.
Full breakdown
Multiple prominent CTAs: 'Get 20% off + free shipping' button appears twice (above and below fold). High contrast dark button. Clear action-oriented copy. Ad CTA 'Get offer' matches landing page intent.
PageSpeed score of 38 is significantly below acceptable threshold (target 50+). Slow load time will increase bounce rate and reduce conversions. Critical issue for paid traffic.
Strong trust signals: B-Corp certification, Beyond Plastic™ commitment, carbon-neutral shipping, 50+ harsh chemicals banned, vetted brand partnerships, clear ingredient standards, free returns policy, privacy/terms links visible. Comprehensive trust-building.
Mobile-responsive design evident. Search bar, navigation, product grid, and CTAs all appear mobile-optimized. Text hierarchy clear on small screens. Minor: footer navigation could be more compact.
Strong headline 'Looking for safe & sustainable products for your family?' directly addresses pain point. Matches ad intent well. Secondary headline 'Healthier. Sustainable. Vetted.' reinforces brand promise.
Good social proof elements: 14,000+ 5-star reviews displayed, multiple vetted brand logos (Seventh Generation, Honest, Molly's Suds, etc.), B-Corp certification visible. Could be stronger with customer testimonials or case studies.
Strong alignment between ad and landing page. Ad promises 20% off for self-care/home-care products; page delivers exactly that with product categories, brand curation, and sustainability messaging matching ad's eco-conscious positioning.
Crystal clear offer: 20% off + free shipping on $75+ orders. Code WELCOME prominently displayed multiple times throughout page. Minimum spend requirement explicit.
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17dVIDEOShop smarter with Green Rewards VIP
17dVIDEOAfter some time away, the farmhouse needed a solid clean + restock! 🧹🧺 So grateful to @grovecollaborative for providing alll the home goodies a gal could want to keep her home running smoothly. I’ve been using Grove for my cleaning and home products since we moved to the country, they carry the natural niche brands that I can’t find easily in town. They carry Koala Eco, Mollys Suds, Dirty Labs, Beekeepers naturals, Innersense and Soo many more amazing brands! I love how they “pre vet” their inventory - it makes it easy to shop knowing over 3,000 harmful chemicals are banned from their site. No phalates, parabens, microplastics or synthetic fragrance here! Grove is offering y’all $25 off your order of $75 or more using my code “ROHINI25” - restock your home with ease using the link in my bio #ad
17dVIDEO20% Off Your First Order $75+
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