Ollie
Facebook · Instagram · Messenger · Image
The ad
Our Friends and Family Sale is finally here! Take 70% off + get a FREE Welcome Kit (think: FREE bowl, FREE storage container and scoop, FREE health tracking, and FREE shipping). Ends soon! 💨
Hurry, ends soon!
Shop nowThe funnel behind it
Offer: 70% off your first box + FREE bowl and Welcome Kit
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at offer clarity with multiple CTAs, strong visual hierarchy, and detailed breakdowns of what's included in the Welcome Kit. The page features excellent social proof with 20,000+ 5-star reviews and authentic customer imagery throughout. However, the page suffers from a poor PageSpeed score of 51, which significantly impacts mobile experience and conversion potential. The message match between ad and page is strong, but the slow load time and somewhat cluttered layout with multiple CTAs ("Join the Pack" appears 3+ times) could dilute conversion focus. Trust elements are solid with vet credentials and money-back guarantees, but the speed issue is a critical weakness.
What this funnel does right. Steal these.
- Social proof: Page displays '20,000+ 5-Star Reviews' prominently, includes authentic customer photos with dogs and people, and features testimonial-style imagery throughout showing real usage.
- Message match: Ad promises '70% off + FREE Welcome Kit' and page delivers exactly that with matching urgency messaging ('Ends soon') and identical offer structure.
- Offer clarity: The offer is crystal clear with itemized breakdown: 70% off food, free bowl, free Welcome Kit (puptainer + scoop), free health check-ins, and free shipping all explicitly listed.
- Trust signals: Page includes veterinary team credentials ('Vets in your corner'), money-back guarantee, free health check-ins, and 20,000+ reviews, though trust badges could be more prominent.
- Headline: Main headline 'Your starter box' is clear but generic; the subheading '70% off + free bowl and Welcome Kit' is more compelling and directly matches the offer.
- Call to action: Primary CTA 'Join the Pack' is friendly and brand-aligned, but appears multiple times (3+ instances) which dilutes focus; secondary 'Get Started With 70% Off' buttons are also present.
Where it's weak
- Page speed: PageSpeed score of 51 is poor and well below the 75+ threshold for good performance, likely causing slow load times and mobile usability issues.
Full breakdown
Primary CTA 'Join the Pack' is friendly and brand-aligned, but appears multiple times (3+ instances) which dilutes focus; secondary 'Get Started With 70% Off' buttons are also present.
PageSpeed score of 51 is poor and well below the 75+ threshold for good performance, likely causing slow load times and mobile usability issues.
Page includes veterinary team credentials ('Vets in your corner'), money-back guarantee, free health check-ins, and 20,000+ reviews, though trust badges could be more prominent.
Layout appears mobile-responsive with stacked sections, but the PageSpeed score of 51 indicates significant mobile performance issues that would impact user experience.
Main headline 'Your starter box' is clear but generic; the subheading '70% off + free bowl and Welcome Kit' is more compelling and directly matches the offer.
Page displays '20,000+ 5-Star Reviews' prominently, includes authentic customer photos with dogs and people, and features testimonial-style imagery throughout showing real usage.
Ad promises '70% off + FREE Welcome Kit' and page delivers exactly that with matching urgency messaging ('Ends soon') and identical offer structure.
The offer is crystal clear with itemized breakdown: 70% off food, free bowl, free Welcome Kit (puptainer + scoop), free health check-ins, and free shipping all explicitly listed.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.