Kosas
Facebook · Instagram · Messenger · Video
The ad
a little heat. a little chill. a lot of chemistry. find lip pulse at Sephora #KosasPartner
Shop nowThe funnel behind it
Offer: Sales on selected products (no Kosas/Lip Pulse specific offer highlighted)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page suffers from a fundamental mismatch between ad promise and page delivery. The ad promotes a specific Kosas product (Lip Pulse) with distinctive, poetic messaging, but the landing page is a generic Sephora sales hub with no prominent Lip Pulse visibility or Kosas brand focus. While Sephora's brand trust is strong and mobile design is adequate, the critically slow PageSpeed score (30) creates severe friction. The page lacks product-specific CTAs, headlines, and social proof tied to the advertised item. Users must navigate extensively to find the promoted product, resulting in high abandonment risk. The generic 'Découvrir' buttons lack urgency and don't reinforce the ad's message.
What this funnel does right. Steal these.
- Trust signals: Sephora brand carries strong trust. Cookie consent modal present. Multiple trust signals (ratings, reviews, return policy, secure payments). However, no specific Kosas brand trust indicators or product-specific credibility.
- Mobile experience: Mobile layout is responsive and functional. Navigation, search, and category buttons are accessible. However, product discovery for specific item (Lip Pulse) requires scrolling and navigation.
Where it's weak
- Page speed2/10
PageSpeed score of 30 is critically poor. Significant performance issues will cause user friction, increased bounce rates, and poor mobile experience despite responsive design.
- Message match3/10
Poor alignment between ad messaging (Kosas Lip Pulse with poetic product description) and landing page (generic Sephora sales hub). User lands on brand page but product isn't prominently featured or contextualized as advertised.
- Headline4/10
No specific headline for Kosas brand or Lip Pulse product. Page leads with generic 'Soldes' promotion. Missing brand-specific messaging that matches the ad's poetic tone ('a little heat. a little chill. a lot of chemistry').
- Call to action5/10
Multiple 'Découvrir' buttons throughout page, but no prominent CTA specifically for Lip Pulse or Kosas. CTAs are generic and scattered, lacking urgency or clear connection to advertised product.
- Offer clarity5/10
Landing page shows general Sephora sales (-30%, -40%, -50%) but doesn't clearly highlight the Kosas Lip Pulse product mentioned in ad. Product visibility is buried below fold with no clear offer tied to the advertised item.
Full breakdown
Multiple 'Découvrir' buttons throughout page, but no prominent CTA specifically for Lip Pulse or Kosas. CTAs are generic and scattered, lacking urgency or clear connection to advertised product.
PageSpeed score of 30 is critically poor. Significant performance issues will cause user friction, increased bounce rates, and poor mobile experience despite responsive design.
Sephora brand carries strong trust. Cookie consent modal present. Multiple trust signals (ratings, reviews, return policy, secure payments). However, no specific Kosas brand trust indicators or product-specific credibility.
Mobile layout is responsive and functional. Navigation, search, and category buttons are accessible. However, product discovery for specific item (Lip Pulse) requires scrolling and navigation.
No specific headline for Kosas brand or Lip Pulse product. Page leads with generic 'Soldes' promotion. Missing brand-specific messaging that matches the ad's poetic tone ('a little heat. a little chill. a lot of chemistry').
Product ratings visible (5-star reviews with review counts on Sephora Collection items), but no specific social proof for Kosas brand or Lip Pulse. Generic Sephora trust signals present but not brand-specific.
Poor alignment between ad messaging (Kosas Lip Pulse with poetic product description) and landing page (generic Sephora sales hub). User lands on brand page but product isn't prominently featured or contextualized as advertised.
Landing page shows general Sephora sales (-30%, -40%, -50%) but doesn't clearly highlight the Kosas Lip Pulse product mentioned in ad. Product visibility is buried below fold with no clear offer tied to the advertised item.
More ads from Kosas
View all →
63dVIDEOI always get so many questions about my favorite acne-safe makeup for teaching and taking Pilates… and it’s by far @kosas 💕 #kosaspartner The Revealer Concealer + Revealer Extra Bright duo gives me the perfect awake & glowy look without the pore clogging ingredients ✨ Linked in my ShopMy if you want to give it a try! #grwm #naturalmakeup #skin #skincare
63dVIDEONEW! Soulgazer Set!
63dVIDEONEW! Soulgazer Intensifying Gel Eyeliner
63dVIDEOweird things that were going on in my life when I created several different @kosas products… part 1💞
63dVIDEONEW! Cloud Set Mist
53dVIDEONEW Lip Pulse
Your own page
You just read somebody else's funnel. What does yours score?
The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.