Botanique Paris
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The ad
I remember back in middle school, my principal called me into his office and said, "You have these really puffy bags under your eyes, and I'm worried about you. Are you okay?" I was so confused and was like, "What do you mean? This is what I look like??" After that, I became so self-conscious. I was constantly being asked if I was tired. I tried creams, consulted derms, used so much concealer to hide my eye bags, but it was nothing but a short term band aid that was masking my problem, which was getting worse with age. I was scrolling on the internet when I found out about red light therapy. That's when I decided to try RevitalEyes. Now you don’t have to use the same device as me but this was the only device I could find that combined EMS and red light therapy simultaneously which is crucial for curing under eye bags and darkness. And from what I gathered it was developed using evidence-based technology which sits directly above the eye bags and it boosts collagen and elastin production which removes darkness and improves blood circulation which gets rid of eye bags. One of the best decisions I've made in my life and I can't stop telling people about it. The treatment took about a week or so to see visible results, and now I feel so much more confident. I don't think about my under-eye bags at all because they're just gone. I'm just so happy with this and couldn't recommend it more.
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Shop nowThe funnel behind it
Offer: End of Summer Sale — This End of Summer Sale Deal is our lowest price of the year and stock keeps selling out.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at social proof with multiple before/after images, a credible MD endorsement, and customer testimonials with 5-star ratings. The headline is compelling and benefit-driven, and the offer creates urgency with a countdown timer and "Sell-Out Risk: High" messaging. However, the page suffers from severe performance issues (PageSpeed 32/100), which will hurt conversion significantly. The CTA is clear but the page's mobile experience is likely compromised by slow loading. The offer clarity is strong with explicit "lowest price of the year" messaging, and trust is bolstered by the dermatologist credential and multiple before/after proof points. Message match to the ad is moderate—the ad emphasizes the device's dual EMS+red light technology and personal transformation story, while the page focuses more on the product benefits and sale urgency than the emotional narrative.
What this funnel does right. Steal these.
- Social proof9/10
- Offer clarity9/10
- Call to action8/10
- Trust signals8/10
- Headline8/10
Where it's weak
- Page speed3/10
- Mobile experience4/10
Full breakdown
Call to action
8/10Primary CTA 'ERASE EYE BAGS' is action-oriented, benefit-focused, and prominently displayed in pink button. Secondary black CTA 'ERASE EYE BAGS' appears at bottom with countdown timer.
- Benefit-driven CTA text 'ERASE EYE BAGS' rather than generic 'Buy Now'
- High-contrast pink button stands out against white background
- CTA appears multiple times (mid-page and bottom) ensuring visibility
- Two CTAs with identical text may create confusion about which to click
Page speed
3/10PageSpeed score of 32/100 converts to approximately 3.2/10, indicating critical performance issues that will severely impact conversion rates and user experience.
- PageSpeed score of 32/100 is critically low
- Multiple high-resolution images throughout page will load slowly
- Countdown timer and dynamic elements may add rendering overhead
Trust signals
8/10Strong trust signals: MD credential from Beverly Hills dermatologist, multiple before/after images, 5-star customer reviews, specific product name (RevitalEyes), and FDA-approval mention in body copy.
- Kelly Moore, MD credential with 'Beverly Hills Celebrity Dermatologist' title establishes medical authority
- Multiple before/after images provide visual proof of efficacy
- 5-star review with specific customer name (Emma T.) and detailed testimonial
- No visible security badges, SSL certificate, or money-back guarantee on visible portions
- No visible customer review count or aggregate rating (e.g., '4.8 stars from 2,100 reviews')
Mobile experience
4/10Page layout appears to stack vertically which is mobile-friendly, but severe PageSpeed score of 32 indicates critical mobile performance issues that will cause slow loading and poor user experience.
- Vertical stacking of content suggests responsive design
- Large touch-friendly buttons for CTA
- Images appear to be optimized for vertical viewing
- PageSpeed score of 32/100 indicates severe performance degradation on mobile
- Long headline may not display fully on small screens
- Multiple high-resolution before/after images likely cause slow load times
Headline
8/10Strong benefit-driven headline with social proof element ('300,000+ Used') and clear promise ('Permanently Without Surgery').
- Leads with 'Fastest Scientifically Proven Technology' establishing credibility
- Includes social proof number '300,000+'
- Clear benefit: 'Get Rid of Eye Bags Permanently Without Surgery'
- Headline is quite long and may not fully display on mobile devices
Social proof
9/10Multiple forms of social proof throughout: MD credential (Kelly Moore, Beverly Hills Celebrity Dermatologist), multiple before/after images, 5-star customer testimonial (Emma T.), and carousel of additional reviews.
- Kelly Moore, MD credential with title 'Beverly Hills Celebrity Dermatologist' and date
- Multiple before/after comparison images showing visible results
- 5-star review from Emma T. with detailed testimonial: 'Almost resorted to eyelid surgery...it's the closest thing to it'
Message match
6/10Ad emphasizes personal transformation story and dual EMS+red light technology mechanism, while page focuses on product benefits, before/afters, and sale urgency rather than the emotional narrative.
- Both ad and page emphasize red light therapy and collagen/elastin production
- Both highlight visible results and confidence boost
- Page includes before/after images that support the ad's transformation narrative
- Ad's personal story about principal's comment and self-consciousness is absent from page
- Page leads with sale/urgency rather than the device's dual-technology innovation
- Ad's detailed explanation of EMS+red light mechanism is condensed into brief bullet points on page
Offer clarity
9/10The offer explicitly states 'lowest price of the year' with countdown timer and 'Sell-Out Risk: High' creating clear urgency and value proposition.
- Explicit 'lowest price of the year' claim in blue text
- Countdown timer showing 'DEAL ENDING IN: 00:55:59'
- Sell-Out Risk label with 'High' indicator and 'Fast Shipping' callout
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