Botanique Paris
Facebook · Instagram · Audience Network · Image
The ad
I remember back in middle school, my principal called me into his office and said, "You have these really puffy bags under your eyes, and I'm worried about you. Are you okay?" I was so confused and was like, "What do you mean? This is what I look like??" After that, I became so self-conscious. I was constantly being asked if I was tired. I tried creams, consulted derms, used so much concealer to hide my eye bags, but it was nothing but a short term band aid that was masking my problem, which was getting worse with age. I was scrolling on the internet when I found out about red light therapy. That's when I decided to try RevitalEyes. Now you don’t have to use the same device as me but this was the only device I could find that combined EMS and red light therapy simultaneously which is crucial for curing under eye bags and darkness. And from what I gathered it was developed using evidence-based technology which sits directly above the eye bags and it boosts collagen and elastin production which removes darkness and improves blood circulation which gets rid of eye bags. One of the best decisions I've made in my life and I can't stop telling people about it. The treatment took about a week or so to see visible results, and now I feel so much more confident. I don't think about my under-eye bags at all because they're just gone. I'm just so happy with this and couldn't recommend it more.
Spot the difference? 👀
Shop nowThe funnel behind it
Offer: Unspecified product (appears to be an eye treatment device) claiming to remove eye bags and dark circles permanently without surgery
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has moderate potential but suffers from critical execution issues. The primary weakness is the slow PageSpeed score (48), which will cause significant bounce rates. The offer lacks clarity—no pricing, guarantee, or clear product differentiation is visible above the fold. The CTA is generic and non-compelling. While the before/after imagery and MD credential provide social proof, the page needs more customer testimonials and trust signals. The ad-to-page message match is weak; the ad promotes a device-agnostic story while the page seems product-specific. The headline 'Spot the difference?' is attention-grabbing but doesn't communicate value. Overall, this page needs speed optimization, clearer offer communication, stronger CTAs, and better ad-page alignment.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-responsive with stacked images and text. However, dense text blocks and small font may reduce readability on mobile devices.
- Social proof: Before/after images are compelling and credible. MD credential (Kelly Moore, MD) adds authority. However, limited testimonials - only one person featured. No user reviews, ratings, or additional social proof visible.
Where it's weak
- Page speed: PageSpeed score of 48 is poor. Slow loading significantly impacts user experience and conversion rates. Major CRO liability.
- Call to action: Generic 'Shop now' CTA lacks urgency or specificity. Doesn't communicate what user is shopping for or any incentive. No scarcity, discount, or benefit-driven language.
- Offer clarity: Offer is vague - no clear pricing, guarantee, or specific product benefits listed. 'Fastest Scientifically Proven Technology' claim lacks specifics on what the technology is or how it works.
Full breakdown
Generic 'Shop now' CTA lacks urgency or specificity. Doesn't communicate what user is shopping for or any incentive. No scarcity, discount, or benefit-driven language.
PageSpeed score of 48 is poor. Slow loading significantly impacts user experience and conversion rates. Major CRO liability.
MD credential and before/after images build trust. However, no visible guarantees, return policy, security badges, or customer reviews. Missing key trust signals for e-commerce.
Layout appears mobile-responsive with stacked images and text. However, dense text blocks and small font may reduce readability on mobile devices.
Attention-grabbing with visual cue (👀) but lacks clarity on the actual offer. 'Spot the difference' is generic and doesn't communicate the value proposition clearly.
Before/after images are compelling and credible. MD credential (Kelly Moore, MD) adds authority. However, limited testimonials - only one person featured. No user reviews, ratings, or additional social proof visible.
Ad narrative about RevitalEyes device doesn't clearly match landing page focus on 'fastest scientifically proven technology.' Disconnect between personal story (device-agnostic) and product-specific landing page.
Offer is vague - no clear pricing, guarantee, or specific product benefits listed. 'Fastest Scientifically Proven Technology' claim lacks specifics on what the technology is or how it works.
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