American Spoon
Facebook · Instagram · Audience Network · Image
The ad
A perennial best-seller, our Sour Cherry Preserves are filled with soft, spreadable Michigan Montmorency Cherries. You’ll love it spread over thick slices of buttered toast, paired with our Almond Butter for a sophisticated PB&J, or served with your favorite artisanal cheeses for entertaining.😋
Upgrade Your Toast.
Shop nowThe funnel behind it
Offer: A perennial best-seller, our Sour Cherry Preserves are filled with soft, spreadable Michigan Montmorency Cherries.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has moderate CRO fundamentals but suffers from critical performance issues. The product positioning is clear and the ad-to-page message match is solid, with lifestyle-focused copy and usage scenarios. However, the 53 PageSpeed score is a major conversion killer. Social proof is underutilized—the 'best-seller' claim lacks supporting evidence like reviews or ratings. The headline is catchy but generic. Trust signals are minimal for a premium product category. The mobile experience appears functional but could be optimized further. Recommendations: (1) Urgently address page speed through image optimization and lazy loading, (2) Add prominent customer reviews/ratings, (3) Include trust badges and guarantees, (4) Strengthen headline with specificity or urgency, (5) Enhance mobile CTA prominence.
What this funnel does right. Steal these.
- Call to action: Clear and action-oriented ('Shop now'). Standard e-commerce CTA. Could be more compelling with urgency or benefit-driven language.
- Mobile experience: Layout appears mobile-responsive with stacked elements. Product image and CTA visible. Could benefit from larger touch targets and clearer hierarchy on small screens.
- Message match: Good alignment between ad (toast upgrade, usage scenarios) and landing page (product showcase, lifestyle positioning). Page delivers on ad promise.
- Offer clarity: Product is clearly identified (Sour Cherry Preserves) with specific origin (Michigan Montmorency Cherries). Usage suggestions provided but no pricing, quantity, or promotional offer visible.
Where it's weak
- Page speed: PageSpeed score of 53 indicates poor performance. Slow load times negatively impact conversion rates and user experience, especially on mobile.
- Social proof: Minimal social proof visible. 'Perennial best-seller' claim in ad copy but no reviews, ratings, testimonials, or user-generated content shown on page.
Full breakdown
Clear and action-oriented ('Shop now'). Standard e-commerce CTA. Could be more compelling with urgency or benefit-driven language.
PageSpeed score of 53 indicates poor performance. Slow load times negatively impact conversion rates and user experience, especially on mobile.
Brand name (American Spoon) visible. Product imagery present. Missing trust signals: no security badges, limited customer reviews visible, no guarantees or certifications shown.
Layout appears mobile-responsive with stacked elements. Product image and CTA visible. Could benefit from larger touch targets and clearer hierarchy on small screens.
Catchy and benefit-focused ('Upgrade Your Toast') but generic. Doesn't differentiate the product or create urgency. Could be stronger with specificity.
Minimal social proof visible. 'Perennial best-seller' claim in ad copy but no reviews, ratings, testimonials, or user-generated content shown on page.
Good alignment between ad (toast upgrade, usage scenarios) and landing page (product showcase, lifestyle positioning). Page delivers on ad promise.
Product is clearly identified (Sour Cherry Preserves) with specific origin (Michigan Montmorency Cherries). Usage suggestions provided but no pricing, quantity, or promotional offer visible.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.