American Spoon
Facebook · Instagram · Audience Network · Image
The ad
A perennial best-seller, our Sour Cherry Preserves are filled with soft, spreadable Montmorency Cherries. Try them today!
"Eats out of the jar like dessert!" 😋😋😋
Learn moreThe funnel behind it
Offer: $13.95 9.5 oz
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels in social proof with 292 verified reviews averaging 5/5 stars (99% 5-star ratings), strong trust signals through detailed product information, and clear offer pricing. The page effectively showcases the product with high-quality imagery and a "Best Seller" badge. However, it suffers from poor mobile optimization and a slow PageSpeed score of 52, which significantly impacts user experience. The CTA is clear but generic ("Add To Cart"), and while the page content matches the ad's messaging about the product quality, the ad's playful tone ("Eats out of the jar like dessert!") isn't strongly reflected in the more formal product page copy.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals include verified buyer badges on reviews, detailed product sourcing information ('Made in Petoskey, Michigan'), ingredient transparency, and established brand presence with contact details and multiple store locations.
- Social proof: Exceptional social proof with 292 verified customer reviews, 5/5 star average rating (99% five-star), and multiple authentic testimonials visible throughout the page.
- Offer clarity: Price ($13.95), size (9.5 oz), and bundle upgrade option ($55.00 four-pack) are clearly displayed with prominent CTAs.
- Call to action: Primary 'Add To Cart' button is prominent in red, highly visible, and action-oriented, though a secondary bundle CTA adds some friction.
- Headline: The headline 'Sour Cherry Preserves' is straightforward and descriptive but lacks the emotional appeal or benefit-driven language that could increase engagement.
- Message match: The page content aligns with the ad's focus on product quality and Montmorency cherries, but the playful ad tone ('Eats out of the jar like dessert!') isn't reflected in the more formal product description.
Where it's weak
- Page speed: PageSpeed score of 52 indicates poor performance; the page likely loads slowly with multiple high-resolution product images and review content.
- Mobile experience: Layout appears functional on mobile but the page structure suggests potential usability issues with quantity selectors, multiple CTAs, and lengthy product information stacked vertically.
Full breakdown
Primary 'Add To Cart' button is prominent in red, highly visible, and action-oriented, though a secondary bundle CTA adds some friction.
PageSpeed score of 52 indicates poor performance; the page likely loads slowly with multiple high-resolution product images and review content.
Strong trust signals include verified buyer badges on reviews, detailed product sourcing information ('Made in Petoskey, Michigan'), ingredient transparency, and established brand presence with contact details and multiple store locations.
Layout appears functional on mobile but the page structure suggests potential usability issues with quantity selectors, multiple CTAs, and lengthy product information stacked vertically.
The headline 'Sour Cherry Preserves' is straightforward and descriptive but lacks the emotional appeal or benefit-driven language that could increase engagement.
Exceptional social proof with 292 verified customer reviews, 5/5 star average rating (99% five-star), and multiple authentic testimonials visible throughout the page.
The page content aligns with the ad's focus on product quality and Montmorency cherries, but the playful ad tone ('Eats out of the jar like dessert!') isn't reflected in the more formal product description.
Price ($13.95), size (9.5 oz), and bundle upgrade option ($55.00 four-pack) are clearly displayed with prominent CTAs.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.