Transparent Labs
Facebook · Instagram · Audience Network · Video
The ad
Science-based supplements in clinically effective doses. Absolutely no fillers or artificial additives. ☑ 100% Natural Ingredients ☑ Science-Backed Formulas ☑ Clinically Effective Dosages ☑ No Artificial Sweeteners, Colors, or Additives Plus, sign up for 10% OFF your first order.
Science-Backed Supplements
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does well by creating urgency with a special offer and using clear, segmented CTAs that personalize the user journey based on shopping intent. The mobile layout appears clean and the offer is prominently displayed. However, the page suffers from poor message match with the ad (which emphasizes science-backed supplements and natural ingredients, but the page focuses on product category selection), lacks visible social proof or trust signals, has a critically slow PageSpeed score of 41, and the headline doesn't reinforce the key value propositions mentioned in the ad. The offer clarity is moderate—while the special offer is mentioned, the specific discount details aren't visible in these screenshots.
What this funnel does right. Steal these.
- Mobile experience: The layout appears mobile-optimized with full-width buttons, readable text, and appropriate spacing for touch interaction.
- Call to action: Multiple clear CTAs are provided as category buttons (PROTEIN, CREATINE, etc.) with good visual hierarchy and a fallback 'No thanks, I'll pay full price' option.
Where it's weak
- Page speed: PageSpeed score of 41 indicates poor performance; the page will load slowly and negatively impact user experience and conversion rates.
- Social proof: No visible customer testimonials, reviews, ratings, or trust badges are shown in either screenshot.
- Trust signals: The Transparent Labs logo is visible but there are no security badges, certifications, guarantees, or social proof elements to build credibility.
- Message match: The ad emphasizes science-backed, natural supplements with clinically effective doses, but the landing page focuses on product category selection without reinforcing these key benefits.
- Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' is generic and doesn't communicate the science-backed, natural supplement value proposition from the ad.
Full breakdown
Multiple clear CTAs are provided as category buttons (PROTEIN, CREATINE, etc.) with good visual hierarchy and a fallback 'No thanks, I'll pay full price' option.
PageSpeed score of 41 indicates poor performance; the page will load slowly and negatively impact user experience and conversion rates.
The Transparent Labs logo is visible but there are no security badges, certifications, guarantees, or social proof elements to build credibility.
The layout appears mobile-optimized with full-width buttons, readable text, and appropriate spacing for touch interaction.
The headline 'YOU'VE GOT A SPECIAL OFFER' is generic and doesn't communicate the science-backed, natural supplement value proposition from the ad.
No visible customer testimonials, reviews, ratings, or trust badges are shown in either screenshot.
The ad emphasizes science-backed, natural supplements with clinically effective doses, but the landing page focuses on product category selection without reinforcing these key benefits.
A special offer is mentioned but the specific discount percentage or terms are not clearly visible in the captured sections.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.