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Bloom & Bond

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All Bloom & Bond ads & funnels →Meta Ad Library

Days running

1 days

Funnel score

59/100

Page speed

52/100

The ad

Week 4: less shedding. Month 3: baby hairs. Month 6: filling in. Don't see it by day 90? Full refund. B2G2 = 4 months. Week 2-4: most see reduced shedding (94% brand survey) Month 2-3: most see visible baby hairs (87% brand survey) Month 4-6: most see thinning areas filling in

The 90-day map. Refund if not.

Learn more

Angle: Risk reversal with timeline-based results guaranteeHook: Specific milestone progression (Week 4 → Month 6)Format: Image with text overlay showing phased results

View this ad in Meta Ad Library →

The funnel behind it

Offer: 90-day map with refund guarantee. Week 4: less shedding. Month 3: baby hairs. Month 6: filling in. B2G2 = 4 months.

Visit landing page →

59/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page uses a gamification strategy (scratch-off card) that creates engagement but undermines the strong value proposition from the ad. The ad clearly communicates a 90-day results timeline with specific statistics and a refund guarantee—powerful trust-building elements. However, the landing page leads with a game mechanic instead of immediately reinforcing these promises. The disconnect between ad messaging (results-focused, guarantee-backed) and page experience (game-focused, unclear payoff) likely reduces conversion efficiency. Performance issues (52 PageSpeed) compound the problem. The page would benefit from: (1) immediately visible 90-day guarantee and refund promise, (2) prominent display of the survey statistics mentioned in the ad, (3) clearer CTA hierarchy, and (4) performance optimization. The gamification could work as a secondary engagement element after establishing trust and clarity.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with vertical scrolling, centered content, and appropriately sized interactive element (scratch card). Responsive design evident. Good mobile UX for the gamified element.
Headline: "Try your luck" is engaging and curiosity-driven, but doesn't directly communicate the product benefit or 90-day guarantee mentioned in the ad. Creates disconnect between ad promise and page headline.
Offer clarity: 90-day refund guarantee is clear and compelling. B2G2 offer mentioned in ad but not prominently featured on visible page sections. The core value proposition (timeline + refund) is straightforward.

Where it's weak

Social proof: Ad references specific survey statistics (94% reduced shedding, 87% baby hairs) but these are not visible on the captured page sections. No customer testimonials, reviews, or trust badges visible in the screenshots provided.
Page speed: PageSpeed score of 52 indicates moderate performance issues. Below ideal threshold (70+). May impact conversion rates and user experience, particularly on mobile devices.
Trust signals: Brand name "Bloom & Bond" visible. 90-day refund guarantee mentioned in ad builds trust, but not prominently displayed on visible page sections. No security badges, certifications, or detailed product information visible. Gamified scratch card may reduce perceived legitimacy compared to straightforward product presentation.
Message match: Significant disconnect. Ad emphasizes 90-day timeline, refund guarantee, and specific results (shedding reduction, baby hairs). Landing page shows scratch-off game with no visible mention of these key promises in captured sections. Poor alignment between ad copy and page content.

Full breakdown

Call to action6/10

Primary CTA is "SCRATCH HERE" (gamified scratch card), which is creative but indirect. Ad promises "Learn more" but page uses gamification instead. Unclear if scratch reveals the offer or leads to product details. Engagement-focused but potentially confusing.

Page speed5/10

PageSpeed score of 52 indicates moderate performance issues. Below ideal threshold (70+). May impact conversion rates and user experience, particularly on mobile devices.

Trust signals5/10

Brand name "Bloom & Bond" visible. 90-day refund guarantee mentioned in ad builds trust, but not prominently displayed on visible page sections. No security badges, certifications, or detailed product information visible. Gamified scratch card may reduce perceived legitimacy compared to straightforward product presentation.

Mobile experience8/10

Layout appears mobile-optimized with vertical scrolling, centered content, and appropriately sized interactive element (scratch card). Responsive design evident. Good mobile UX for the gamified element.

Headline7/10

"Try your luck" is engaging and curiosity-driven, but doesn't directly communicate the product benefit or 90-day guarantee mentioned in the ad. Creates disconnect between ad promise and page headline.

Social proof4/10

Ad references specific survey statistics (94% reduced shedding, 87% baby hairs) but these are not visible on the captured page sections. No customer testimonials, reviews, or trust badges visible in the screenshots provided.

Message match5/10

Significant disconnect. Ad emphasizes 90-day timeline, refund guarantee, and specific results (shedding reduction, baby hairs). Landing page shows scratch-off game with no visible mention of these key promises in captured sections. Poor alignment between ad copy and page content.

Offer clarity7/10

90-day refund guarantee is clear and compelling. B2G2 offer mentioned in ad but not prominently featured on visible page sections. The core value proposition (timeline + refund) is straightforward.