Transparent Labs
Facebook · Instagram · Audience Network · Video
The ad
LEAN was developed for a single purpose - to be the most exceptional "cutting" pre-workout supplement available for men and women alike. The key ingredients, citrulline malate, beta-alanine, betaine, and branched-chain amino acids (to name a few), are all included at clinically effective dosages and contain zero colored dyes, unnecessary fillers, or harmful additives. With 100% formula transparency and a potent Fat Burning and Thyroid Support complex, which includes Chromium Picolinate and Zinc, PreSeries LEAN is most effective for those looking to target stubborn fat, while simultaneously focusing on preventing lean muscle loss. There's a reason PreSeries LEAN comes in jumbo-sized jugs! Each serving exceeds 15 grams and includes 21 active ingredients synergistically designed to provide a high-intensity pre-workout experience, while focusing systematically on fat loss and additional energy expenditure. Plus, sign up for 10% OFF your first order.
What's In Your Pre-Workout?
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does several things well: it has a clear, benefit-driven headline that creates urgency and curiosity, the mobile layout is clean and responsive with large touch-friendly buttons, and the offer is straightforward (special offer for answering a preference question). However, the page has significant weaknesses: the primary CTA is confusing—the main buttons are category selectors rather than a true conversion action, making it unclear what the actual offer is or how much discount is being offered. There's no visible social proof (testimonials, reviews, trust badges) in the captured sections, the page speed is poor at 55/100 which impacts user experience, and the message match between the ad (focused on LEAN pre-workout ingredients and benefits) and the landing page (generic product category selector) is weak—visitors land on a quiz rather than the specific product mentioned in the ad.
What this funnel does right. Steal these.
- Mobile experience: The layout is clean and mobile-optimized with large, easily-tappable buttons and good spacing, though the page appears to be a mobile-first design.
- Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency and curiosity, though it's generic and doesn't connect to the LEAN pre-workout product mentioned in the ad.
Where it's weak
- Social proof: No visible testimonials, reviews, star ratings, or trust badges are shown in either captured section of the page.
- Message match: The ad focuses on PreSeries LEAN pre-workout with specific ingredients and benefits, but the landing page is a generic product category quiz with no mention of LEAN or pre-workout.
- Call to action: The primary buttons (PROTEIN, CREATINE, etc.) are category selectors rather than clear conversion CTAs, and the secondary 'No thanks, I'll pay full price' option is confusing and undermines the offer.
- Trust signals: The Transparent Labs logo is visible at the top, but there are no customer reviews, certifications, guarantees, or other trust signals visible in the captured sections.
- Page speed: PageSpeed score of 55/100 indicates moderate performance issues that could impact user experience and conversion rates.
- Offer clarity: The offer mentions '10% OFF your first order' in the ad, but the landing page only says 'special offer' without specifying the discount amount or terms.
Full breakdown
The primary buttons (PROTEIN, CREATINE, etc.) are category selectors rather than clear conversion CTAs, and the secondary 'No thanks, I'll pay full price' option is confusing and undermines the offer.
PageSpeed score of 55/100 indicates moderate performance issues that could impact user experience and conversion rates.
The Transparent Labs logo is visible at the top, but there are no customer reviews, certifications, guarantees, or other trust signals visible in the captured sections.
The layout is clean and mobile-optimized with large, easily-tappable buttons and good spacing, though the page appears to be a mobile-first design.
The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency and curiosity, though it's generic and doesn't connect to the LEAN pre-workout product mentioned in the ad.
No visible testimonials, reviews, star ratings, or trust badges are shown in either captured section of the page.
The ad focuses on PreSeries LEAN pre-workout with specific ingredients and benefits, but the landing page is a generic product category quiz with no mention of LEAN or pre-workout.
The offer mentions '10% OFF your first order' in the ad, but the landing page only says 'special offer' without specifying the discount amount or terms.
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