Graza
Facebook · Instagram · Audience Network · Video
The ad
Meet Frizzle, the ultimate high heat cooking oil trusted by chefs. Perfect for all your neutral cooking, grilling, baking, and frying needs!
Made from 100% olives
Shop nowThe funnel behind it
Offer: What do you use olive oil for??
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has significant CRO weaknesses that undermine conversion potential. The page does well with mobile optimization (responsive design visible across all slices) and clear offer presentation through segmented buttons. However, it suffers from critical issues: the headline "You've got a special discount!" is generic and doesn't match the ad's specific claim about "Frizzle" being made from 100% olives or being a high-heat cooking oil; there's no visible social proof (reviews, testimonials, chef endorsements) despite the ad claiming "trusted by chefs"; the primary CTA buttons are confusing (asking users to select an olive oil use case rather than driving toward purchase); page speed is critically poor at 37/100, which will devastate conversion rates; and trust signals are minimal with no visible brand credentials, certifications, or customer testimonials. The page appears to be a quiz/segmentation tool rather than a product sales page, creating severe message mismatch with the ad's product-focused positioning.
What this funnel does right. Steal these.
- Mobile experience: Page displays responsively across mobile viewport with properly sized buttons and readable text layout throughout all slices.
Where it's weak
- Social proof: No visible customer reviews, testimonials, chef endorsements, or trust badges despite the ad claiming the product is 'trusted by chefs.'
- Call to action: Primary CTAs are segmentation buttons ('FRYING & BAKING', 'COOKING & ROASTING', etc.) rather than purchase-driving calls-to-action like 'Shop Now' or 'Add to Cart.'
- Page speed: PageSpeed score of 37/100 indicates critically poor performance that will cause high bounce rates and abandoned conversions.
- Trust signals: Minimal trust signals visible; no security badges, certifications, company credentials, or customer testimonials to build confidence in the brand or product.
- Message match: Significant disconnect between ad (promoting Frizzle high-heat cooking oil product) and landing page (quiz asking what users use olive oil for), creating confusion about the actual offer.
- Headline: Generic 'You've got a special discount!' headline fails to communicate the specific product benefit (high-heat cooking oil made from 100% olives) advertised in the ad.
Full breakdown
Primary CTAs are segmentation buttons ('FRYING & BAKING', 'COOKING & ROASTING', etc.) rather than purchase-driving calls-to-action like 'Shop Now' or 'Add to Cart.'
PageSpeed score of 37/100 indicates critically poor performance that will cause high bounce rates and abandoned conversions.
Minimal trust signals visible; no security badges, certifications, company credentials, or customer testimonials to build confidence in the brand or product.
Page displays responsively across mobile viewport with properly sized buttons and readable text layout throughout all slices.
Generic 'You've got a special discount!' headline fails to communicate the specific product benefit (high-heat cooking oil made from 100% olives) advertised in the ad.
No visible customer reviews, testimonials, chef endorsements, or trust badges despite the ad claiming the product is 'trusted by chefs.'
Significant disconnect between ad (promoting Frizzle high-heat cooking oil product) and landing page (quiz asking what users use olive oil for), creating confusion about the actual offer.
The offer mentions a 'special discount' but the discount amount, terms, and conditions are not visible in the page slices provided.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.