Ollie
Facebook · Instagram · Audience Network · Video
The ad
#ad use code SMALLPAWS for 70% off your first box at @ollie (sorry Oat, I had to). Link in bio #OlliePartner #dogfood #healthydog
Shop nowThe funnel behind it
Offer: 70% off your first box + FREE bowl and Welcome Kit
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at emotional connection and social proof, featuring compelling dog imagery, 20,000+ 5-star reviews, and clear value proposition with the 70% discount prominently displayed. The page effectively communicates the offer through multiple CTAs and a well-structured "How it works" section. However, it suffers from a below-average PageSpeed score of 61, which could impact mobile conversion rates, and the offer clarity could be slightly stronger regarding what exactly is included beyond the discount. The page does well with trust signals (vet-formulated, human-grade ingredients) and message matching with the ad's dog-food positioning.
What this funnel does right. Steal these.
- Headline: "Only the best for your #1" is emotionally resonant and immediately establishes the premium positioning and pet-owner relationship.
- Social proof: 20,000+ 5-star reviews prominently displayed, plus customer testimonials with photos and names (Luna, Black Lab Mix) create strong credibility.
- Call to action: Multiple high-contrast CTAs ("Get 70% Off", "Get Started With 70% Off", "Get Ollie Delivered") in purple and yellow are action-oriented and visible throughout the page.
- Trust signals: Trust signals include vet-formulated recipes, human-grade ingredients, US kitchen preparation, comparison table vs competitors, and FAQ section addressing common concerns.
- Message match: Ad emphasizes 70% off dog food discount, and landing page delivers exactly that with matching offer code positioning and dog-centric messaging.
- Offer clarity: The 70% off discount is crystal clear with multiple CTAs, though the exact contents of the Welcome Kit could be more prominent above the fold.
- Mobile experience: Layout appears responsive with stacked sections suitable for mobile, though the PageSpeed score of 61 suggests potential mobile performance issues.
Full breakdown
Multiple high-contrast CTAs ("Get 70% Off", "Get Started With 70% Off", "Get Ollie Delivered") in purple and yellow are action-oriented and visible throughout the page.
PageSpeed score of 61 indicates below-average performance; likely due to image-heavy design with multiple high-res dog photos and carousels.
Trust signals include vet-formulated recipes, human-grade ingredients, US kitchen preparation, comparison table vs competitors, and FAQ section addressing common concerns.
Layout appears responsive with stacked sections suitable for mobile, though the PageSpeed score of 61 suggests potential mobile performance issues.
"Only the best for your #1" is emotionally resonant and immediately establishes the premium positioning and pet-owner relationship.
20,000+ 5-star reviews prominently displayed, plus customer testimonials with photos and names (Luna, Black Lab Mix) create strong credibility.
Ad emphasizes 70% off dog food discount, and landing page delivers exactly that with matching offer code positioning and dog-centric messaging.
The 70% off discount is crystal clear with multiple CTAs, though the exact contents of the Welcome Kit could be more prominent above the fold.
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