Funnelens

Bloom & Bond

Facebook · Instagram · Messenger · Video

Active
Days running
1 days
Funnel score
51/100
Page speed
45/100

The ad

Bloom & Bond ad creative

🚀 Confidence starts from the roots. ✔️ Natural DHT-blocking formula ✔️ Less breakage, more volume, undeniable thickness ✔️ Supports stronger, healthier strands from within Limited stock available! 👉 https://thebloomandbond.com/products/new-pumpkin-seed-oil-softgels

Help Hair Loss Naturally

See details
Angle: Natural hair loss solution with scientifically-backed DHT blockingHook: Confidence/transformation promise with urgency (limited stock)Format: Video

The funnel behind it

Bloom & Bond landing page

Offer: Pumpkin seed oil softgels with natural DHT-blocking formula for hair loss support

51/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page uses a gamification strategy (scratch card) that conflicts with effective e-commerce conversion practices for a supplement product. While the mobile layout is responsive, the page suffers from poor performance (45 PageSpeed score), complete absence of social proof, and unclear value proposition. The scratch card obscures product details rather than highlighting them. For a hair loss supplement claiming natural DHT-blocking benefits, the page lacks critical trust elements: customer reviews, ingredient lists, clinical backing, or money-back guarantees. The CTA is indirect (scratch to reveal) rather than direct product purchase. The ad-to-page message match is moderate—the ad emphasizes natural benefits and results, but the landing page prioritizes a luck-based game mechanic. This approach may generate curiosity but will likely underperform on conversion metrics.

What this funnel does right. Steal these.

  • Mobile experience: Layout appears mobile-responsive with centered content and appropriate spacing. The scratch card is sized for mobile interaction. However, the gamification may not be optimal for mobile conversion flow.
  • Headline: Headline 'Try your luck' is attention-grabbing but doesn't clearly communicate the product benefit. The ad headline 'Help Hair Loss Naturally' is more compelling but not prominently featured on the landing page itself.

Where it's weak

  • Page speed: PageSpeed score of 45 is poor. Significant performance issues will impact user experience, bounce rates, and conversion. Critical optimization needed.
  • Social proof: No visible customer testimonials, reviews, ratings, or social proof elements on the captured sections. The scratch card gamification doesn't provide credibility. Missing critical trust-building elements.
  • Trust signals: Bloom & Bond branding present but minimal trust signals. No visible certifications, guarantees, ingredient transparency, or company credentials. The gamified scratch card approach reduces perceived legitimacy for a health/supplement product.
  • Call to action: Primary CTA is 'SCRATCH HERE' on the golden card, which is indirect and gamified. The actual product purchase path is unclear. Secondary CTA should be more direct and prominent for e-commerce conversion.

Full breakdown

Call to action5/10

Primary CTA is 'SCRATCH HERE' on the golden card, which is indirect and gamified. The actual product purchase path is unclear. Secondary CTA should be more direct and prominent for e-commerce conversion.

Page speed3/10

PageSpeed score of 45 is poor. Significant performance issues will impact user experience, bounce rates, and conversion. Critical optimization needed.

Trust signals4/10

Bloom & Bond branding present but minimal trust signals. No visible certifications, guarantees, ingredient transparency, or company credentials. The gamified scratch card approach reduces perceived legitimacy for a health/supplement product.

Mobile experience7/10

Layout appears mobile-responsive with centered content and appropriate spacing. The scratch card is sized for mobile interaction. However, the gamification may not be optimal for mobile conversion flow.

Headline7/10

Headline 'Try your luck' is attention-grabbing but doesn't clearly communicate the product benefit. The ad headline 'Help Hair Loss Naturally' is more compelling but not prominently featured on the landing page itself.

Social proof3/10

No visible customer testimonials, reviews, ratings, or social proof elements on the captured sections. The scratch card gamification doesn't provide credibility. Missing critical trust-building elements.

Message match6/10

Ad promises 'natural DHT-blocking formula' and 'stronger, healthier strands' but landing page leads with a luck-based scratch card game rather than product details. Moderate disconnect between ad promise and landing page experience.

Offer clarity6/10

Product is a pumpkin seed oil softgel for hair loss, but the specific benefits and dosage are not clearly articulated on visible sections. The page shows 'Try your luck' scratch card which obscures the actual offer details.

More ads from Bloom & Bond

View all →

Keep exploring

Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.