Funnelens

Bloom & Bond

Facebook · Instagram · Messenger · Video

Active
Days running
1 days
Funnel score
36/100
Page speed
46/100

The ad

Bloom & Bond ad creative

🚀 Confidence starts from the roots. ✔️ Natural DHT-blocking formula ✔️ Less breakage, more volume, undeniable thickness ✔️ Supports stronger, healthier strands from within Limited stock available! 👉 https://thebloomandbond.com/products/new-pumpkin-seed-oil-softgels

Help Hair Loss Naturally

Learn more
Angle: Natural hair loss solution with scientifically-backed DHT blockingHook: Confidence/transformation promise with urgency (limited stock)Format: Video

The funnel behind it

Bloom & Bond landing page

Offer: Scratch below to see what you win

36/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page suffers from a fundamental strategy mismatch. The ad promises a natural hair loss solution with specific benefits (DHT-blocking, volume, thickness), but the landing page leads with a gamified 'scratch your luck' experience that obscures the actual offer. Critical CRO issues include: (1) Poor page speed (46) will cause abandonment; (2) No social proof for a supplement product; (3) Vague offer clarity with no visible pricing or product details; (4) Weak CTA that prioritizes gamification over conversion; (5) Misaligned messaging between ad and page. The scratch-off mechanic may work for entertainment/retail but undermines credibility for health products. The page needs to immediately present the product, its benefits, customer testimonials, and a clear purchase path.

What this funnel does right. Steal these.

  • Mobile experience: Layout appears mobile-responsive with proper spacing and readable text. Scratch card element is appropriately sized for touch interaction. Good vertical scrolling experience.

Where it's weak

  • Page speed: PageSpeed score of 46 is poor. Indicates slow loading, which significantly impacts conversion rates and user experience, especially on mobile devices.
  • Social proof: No visible social proof, testimonials, reviews, ratings, or user-generated content on the captured page sections. Critical missing element for supplement/health product credibility.
  • Call to action: Primary CTA is 'SCRATCH HERE' for a gamified experience, not a direct purchase or 'Learn more' button. This creates friction and delays conversion. Gamification may reduce conversion rates for health products.
  • Trust signals: Limited trust signals visible. No company information, credentials, certifications, or guarantees shown. Gamified scratch-off approach feels gimmicky for a health/supplement product. No clear brand authority established.
  • Message match: Poor alignment between ad and landing page. Ad emphasizes hair loss solution with DHT-blocking formula; page leads with scratch-off game. Ad mentions specific benefits (less breakage, volume, thickness); page doesn't reinforce these.
  • Offer clarity: Offer is vague - 'Try your luck' scratch card game obscures the actual product offer. No clear pricing, dosage, or product benefits visible on landing page. The pumpkin seed oil softgels mentioned in ad are not clearly presented.
  • Headline: Generic 'Try your luck' headline doesn't match ad promise of 'Help Hair Loss Naturally'. No connection between page headline and product benefits. Lacks specificity about the hair loss solution.

Full breakdown

Call to action3/10

Primary CTA is 'SCRATCH HERE' for a gamified experience, not a direct purchase or 'Learn more' button. This creates friction and delays conversion. Gamification may reduce conversion rates for health products.

Page speed2/10

PageSpeed score of 46 is poor. Indicates slow loading, which significantly impacts conversion rates and user experience, especially on mobile devices.

Trust signals3/10

Limited trust signals visible. No company information, credentials, certifications, or guarantees shown. Gamified scratch-off approach feels gimmicky for a health/supplement product. No clear brand authority established.

Mobile experience7/10

Layout appears mobile-responsive with proper spacing and readable text. Scratch card element is appropriately sized for touch interaction. Good vertical scrolling experience.

Headline5/10

Generic 'Try your luck' headline doesn't match ad promise of 'Help Hair Loss Naturally'. No connection between page headline and product benefits. Lacks specificity about the hair loss solution.

Social proof2/10

No visible social proof, testimonials, reviews, ratings, or user-generated content on the captured page sections. Critical missing element for supplement/health product credibility.

Message match3/10

Poor alignment between ad and landing page. Ad emphasizes hair loss solution with DHT-blocking formula; page leads with scratch-off game. Ad mentions specific benefits (less breakage, volume, thickness); page doesn't reinforce these.

Offer clarity4/10

Offer is vague - 'Try your luck' scratch card game obscures the actual product offer. No clear pricing, dosage, or product benefits visible on landing page. The pumpkin seed oil softgels mentioned in ad are not clearly presented.

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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.