Grove Collaborative
Facebook · Instagram · Audience Network · Image
The ad
No counterfeits. No vague claims. Just vetted products, plastic neutral shipping, and rewards on every order.
20% Off Your First Order $75+
Get offerThe funnel behind it
Offer: 20% Off Your First Order $75+ with code WELCOME
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Grove's landing page effectively converts the ad promise into a trust-driven experience. The page excels at social proof (certifications, reviews, brand partnerships) and message match (vetted products narrative). Offer clarity is excellent with prominent code and threshold. The main weakness is PageSpeed (60), which could impact mobile conversions. The page uses a consultative approach ('We do the research for you') that justifies premium positioning. CTAs are strong but could be more specific (e.g., 'Claim 20% Off' vs 'Get offer'). Overall, this is a high-trust, well-structured page that aligns closely with ad messaging, though technical performance needs improvement.
What this funnel does right. Steal these.
- Trust signals: Exceptional trust building: B-Corp certified, Beyond Plastic seal, 14,000+ reviews, transparent research methodology, no harsh chemicals claim backed by science, carbon-neutral shipping, free returns policy, multiple vetted brand partnerships.
- Message match: Excellent alignment: ad emphasizes 'vetted products, no counterfeits' and page delivers with curated brands, research methodology, and strict criteria. Plastic neutral shipping mentioned in both.
- Offer clarity: Crystal clear offer: 20% off first order $75+. Code WELCOME prominently displayed. Minimum spend threshold explicit.
- Call to action: Two prominent CTAs ('Get 20% off + free shipping' buttons) with good contrast. Action-oriented. However, primary CTA text 'Get offer' is generic; buttons use stronger copy.
- Mobile experience: Responsive design, stacked layout works well on mobile. Search bar accessible, CTAs prominent. Product grid responsive. Minor: footer navigation could be more mobile-optimized.
- Headline: Strong headline 'Looking for safe & sustainable products for your family?' directly addresses pain point. Matches ad promise but could be more benefit-driven.
- Social proof: Multiple trust signals: 14,000+ 5-star reviews, B-Corp certification, Beyond Plastic seal, vetted brand logos (Seventh Generation, Honest, etc.), customer testimonials implied through product imagery.
Full breakdown
Two prominent CTAs ('Get 20% off + free shipping' buttons) with good contrast. Action-oriented. However, primary CTA text 'Get offer' is generic; buttons use stronger copy.
PageSpeed score of 60 is below ideal (70+ recommended). Acceptable but not optimal for conversion. Image-heavy page with product photography likely culprit.
Exceptional trust building: B-Corp certified, Beyond Plastic seal, 14,000+ reviews, transparent research methodology, no harsh chemicals claim backed by science, carbon-neutral shipping, free returns policy, multiple vetted brand partnerships.
Responsive design, stacked layout works well on mobile. Search bar accessible, CTAs prominent. Product grid responsive. Minor: footer navigation could be more mobile-optimized.
Strong headline 'Looking for safe & sustainable products for your family?' directly addresses pain point. Matches ad promise but could be more benefit-driven.
Multiple trust signals: 14,000+ 5-star reviews, B-Corp certification, Beyond Plastic seal, vetted brand logos (Seventh Generation, Honest, etc.), customer testimonials implied through product imagery.
Excellent alignment: ad emphasizes 'vetted products, no counterfeits' and page delivers with curated brands, research methodology, and strict criteria. Plastic neutral shipping mentioned in both.
Crystal clear offer: 20% off first order $75+. Code WELCOME prominently displayed. Minimum spend threshold explicit.
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17dVIDEOShop smarter with Green Rewards VIP
17dVIDEOUse WELCOME for 20% off your order $75+
17dVIDEOAfter some time away, the farmhouse needed a solid clean + restock! 🧹🧺 So grateful to @grovecollaborative for providing alll the home goodies a gal could want to keep her home running smoothly. I’ve been using Grove for my cleaning and home products since we moved to the country, they carry the natural niche brands that I can’t find easily in town. They carry Koala Eco, Mollys Suds, Dirty Labs, Beekeepers naturals, Innersense and Soo many more amazing brands! I love how they “pre vet” their inventory - it makes it easy to shop knowing over 3,000 harmful chemicals are banned from their site. No phalates, parabens, microplastics or synthetic fragrance here! Grove is offering y’all $25 off your order of $75 or more using my code “ROHINI25” - restock your home with ease using the link in my bio #ad
17dVIDEO20% Off Your First Order $75+
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