Echelon
Facebook · Instagram · Audience Network · Image
The ad
Spring is here, and your strongest season starts with one step. ✅ Low-impact stair climbing that torches calories without punishing your joints ✅ Sculpts glutes, thighs & core with every high-burn, feel-good session ✅ Free shipping across Canada, your next level, delivered right to your door The Echelon Stair Climber Max is built for Canadians who are ready to stop waiting and start transforming. Compact enough for any home. Powerful enough for real results. This spring, step up to the best version of yourself and let us handle the delivery. Shop now.
This Season. Your Upgrade.
Shop nowThe funnel behind it
Offer: $1,099.99 CAD $699.99 CAD
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page does well on offer clarity with a prominent 36% discount and clear pricing, plus strong trust signals including a 1-year comprehensive warranty and 5-year coverage for Premier Members. The headline is straightforward but generic, and while the page includes detailed product descriptions and specs, it lacks customer reviews or ratings—a significant gap for social proof. The CTA is clear and action-oriented, but the page could better leverage the ad's messaging about spring transformation and Canadian delivery. Mobile experience appears solid with responsive layout, and page speed is acceptable at 73. The main weakness is the absence of customer testimonials or review counts, which would substantially boost conversion confidence.
What this funnel does right. Steal these.
- Offer clarity9/10
- Call to action8/10
- Trust signals8/10
- Mobile experience8/10
- Page speed7/10
Where it's weak
- Social proof2/10
- Message match5/10
Full breakdown
Call to action
8/10Primary CTA 'ADD TO CART' is prominent, high-contrast blue button positioned directly below pricing, with secondary 'MEET YOUR INSTRUCTORS' CTA further down.
- Bright blue button with white text creates strong visual contrast
- Positioned immediately after price and product image
- Action-oriented verb 'ADD TO CART' is clear and direct
- Ad CTA says 'Shop now' but page uses 'ADD TO CART'—minor messaging inconsistency
Page speed
7/10PAGESPEED_SCORE of 73 converts to approximately 7.3 on the 0-10 scale, indicating acceptable but not exceptional performance.
- Page loads with visible content above fold
- Images appear to be optimized for web display
- Score of 73 suggests room for improvement in Core Web Vitals
- Multiple product images and expandable sections may impact load time
Trust signals
8/10Page displays strong warranty coverage (1-year comprehensive, 5-year motor/frame for Premier Members) and emphasizes quality standards, though lacks customer reviews to reinforce credibility.
- Prominent 'DON'T SWEAT IT' warranty section with detailed coverage terms
- Echelon branding and professional product presentation
- Specific warranty details (1-year comprehensive, 5-year motor/frame coverage) show commitment to quality
- No customer reviews or ratings to validate product quality claims
- No trust badges, security seals, or third-party certifications visible
- Warranty details are text-heavy and require reading to understand full coverage
Mobile experience
8/10Layout appears responsive with stacked product images on right, readable text, and touch-friendly button sizing suitable for mobile viewing.
- Product images stack vertically on right side for mobile viewing
- Text is readable without horizontal scrolling
- CTA button appears appropriately sized for touch interaction
- Multiple expandable sections (PRODUCT FEATURES, PRODUCT SPECS) may require extra taps on mobile
Headline
6/10The headline 'STAIR CLIMBER SPORT' is descriptive but generic and doesn't connect to the ad's spring transformation messaging.
- Clear product name in large, readable font
- Positioned prominently above the fold
- Doesn't match ad headline 'This Season. Your Upgrade' or convey transformation benefit
- Purely descriptive rather than benefit-driven
- Misses opportunity to reinforce spring/seasonal urgency from ad
Social proof
2/10Page contains no customer reviews, ratings, testimonials, or user count indicators anywhere in the visible content.
- No star ratings or review count visible
- No customer testimonials or quotes
- No mention of number of units sold or customer satisfaction metrics
Message match
5/10Ad emphasizes spring transformation, Canadian delivery, and compact design; page focuses on product specs and warranty but downplays seasonal messaging and delivery benefits.
- Product description mentions 'low-impact, high-calorie burning workout' matching ad benefits
- Compact design and space-saving mentioned in product copy
- Bluetooth connectivity and customization align with ad's 'powerful enough for real results'
- No mention of 'spring' or seasonal urgency visible on page
- Free shipping across Canada mentioned in ad but not prominently featured on product page
- Ad's transformation narrative ('stop waiting and start transforming') not reflected in page messaging
Offer clarity
9/10Original price $1,099.99 crossed out with sale price $699.99 CAD prominently displayed, making the 36% discount immediately clear.
- Original price struck through with sale price in larger font
- Discount percentage visually obvious through price comparison
- Single product focus with no confusing bundle options
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