Graza
Facebook · Instagram · Audience Network · Video
The ad
Mayo's about 65% oil, which is why you gotta use the good stuff!
Real Olive Oil Mayo
Shop nowThe funnel behind it
Offer: $8.99 · 17 Oz
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at brand storytelling, visual appeal, and offer clarity with a well-designed layout that showcases the product prominently and explains its unique value proposition (65% olive oil, E.V.O.O.). The page effectively uses comparison tables, flavor/format selectors, and lifestyle imagery to build trust and guide purchase decisions. However, it's significantly hampered by a critically poor PageSpeed score of 29, which severely impacts mobile experience and conversion potential. The primary CTA "Find in Store" is less direct than the ad's "Shop now," creating slight message mismatch. Social proof is limited—no customer reviews, ratings, or testimonials are visible on the page.
What this funnel does right. Steal these.
- Offer clarity: Price, size, and key benefits (rich, creamy, made with olive oil) are immediately clear and prominently displayed.
- Headline: The headline "Original Olive Oil Mayo" is clear and directly communicates the product's key differentiator.
- Call to action: "Find in Store" button is prominent and action-oriented, but less direct than the ad's "Shop now" and creates friction by requiring store locator interaction.
- Trust signals: Brand identity is strong with consistent visual design, detailed product information, ingredient transparency, and comparison tables, but lack of customer reviews undermines trust-building.
Where it's weak
- Page speed: PageSpeed score of 29 is critically poor and will cause significant bounce rates, especially on mobile devices.
- Social proof: No customer reviews, ratings, testimonials, or user-generated content visible anywhere on the page to build credibility.
- Mobile experience: Layout appears responsive but the critically low PageSpeed score of 29 indicates severe mobile performance issues that would cripple user experience.
Full breakdown
"Find in Store" button is prominent and action-oriented, but less direct than the ad's "Shop now" and creates friction by requiring store locator interaction.
PageSpeed score of 29 is critically poor and will cause significant bounce rates, especially on mobile devices.
Brand identity is strong with consistent visual design, detailed product information, ingredient transparency, and comparison tables, but lack of customer reviews undermines trust-building.
Layout appears responsive but the critically low PageSpeed score of 29 indicates severe mobile performance issues that would cripple user experience.
The headline "Original Olive Oil Mayo" is clear and directly communicates the product's key differentiator.
No customer reviews, ratings, testimonials, or user-generated content visible anywhere on the page to build credibility.
Ad emphasizes "good stuff" quality and 65% oil content; page delivers on quality messaging but primary CTA is "Find in Store" rather than direct purchase, creating slight disconnect from ad's "Shop now" intent.
Price, size, and key benefits (rich, creamy, made with olive oil) are immediately clear and prominently displayed.
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