Library/supplements· ALL

Ritual

Facebook · Instagram · Messenger · Video

Active

All Ritual ads & funnels →Meta Ad Library

Days running

2 days

Funnel score

63/100

Page speed

37/100

The ad

From preconception to the third trimester, we’re setting a new science-backed standard. Get clean, vegan nutrient support during pregnancy for mom-to-baby. Formulated by people who’ve been there.*

For Thinking, Trying, and When it's Time

Shop now

Angle: Science-backed prenatal nutrition with clean, vegan formulation designed by experienced mothersHook: Benefit-driven lifecycle positioning (preconception through third trimester)Format: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Bump up your essential support — from preconception to the third trimester.

Visit landing page →

63/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does well at establishing trust through transparent sourcing claims, clinical backing, and comprehensive product information with clear categorization (Shop by Stage, Shop by Need). The page effectively showcases a full product range with social proof elements like "Best Seller" and "5-Star Reviewed" badges. However, it suffers from poor mobile optimization with a cluttered product grid layout, slow page speed (37), and a confusing CTA strategy—the primary conversion point is a popup email signup ("Submit") rather than a direct product purchase, which creates friction. The message match is strong (preconception to third trimester aligns with ad copy), but the overall conversion path is indirect and the mobile experience is compromised.

What this funnel does right. Steal these.

Message match: Excellent alignment: ad promises 'preconception to third trimester' support and the page delivers exactly that with 'Shop by Stage' navigation and products spanning pregnancy phases.
Trust signals: Strong trust signals including 'Clean, safe, third-party tested,' clinical trial references, transparent sourcing claims ('Traceable science with transparent sourcing'), and multiple certifications (NON-GMO, VEGAN, NO SYNTHETIC COLORS) visible throughout.
Offer clarity: The offer clearly states 'Bump up your essential support — from preconception to the third trimester' with multiple product options visible, though the popup offer (30% off first bundle) is more prominent than the actual product value proposition.
Headline: The headline 'Pregnancy' is straightforward and category-focused, but lacks the emotional resonance and specificity of the ad headline 'For Thinking, Trying, and When it's Time.'
Social proof: The page includes 'Best Seller,' '5-Star Reviewed,' 'Clinically-Studied,' and 'FREE SAMPLE' badges on products, plus trust indicators like 'third-party tested' and clinical trial references in footer copy, but lacks customer testimonials or review counts.

Where it's weak

Page speed: PageSpeed score of 37 indicates poor performance; the page likely has slow load times, high cumulative layout shift, and poor core web vitals that negatively impact user experience.
Mobile experience: The product grid appears cramped on mobile with small product images, dense text, and the popup modal taking up significant screen real estate, making navigation and product discovery difficult.
Call to action: The primary CTA is 'Submit' on an email signup popup offering 30% off, which diverts from direct product purchase; secondary 'Add' buttons exist but are less prominent and require scrolling through multiple products.

Full breakdown

Call to action5/10

The primary CTA is 'Submit' on an email signup popup offering 30% off, which diverts from direct product purchase; secondary 'Add' buttons exist but are less prominent and require scrolling through multiple products.

Page speed2/10

PageSpeed score of 37 indicates poor performance; the page likely has slow load times, high cumulative layout shift, and poor core web vitals that negatively impact user experience.

Trust signals8/10

Strong trust signals including 'Clean, safe, third-party tested,' clinical trial references, transparent sourcing claims ('Traceable science with transparent sourcing'), and multiple certifications (NON-GMO, VEGAN, NO SYNTHETIC COLORS) visible throughout.

Mobile experience4/10

The product grid appears cramped on mobile with small product images, dense text, and the popup modal taking up significant screen real estate, making navigation and product discovery difficult.

Headline7/10

The headline 'Pregnancy' is straightforward and category-focused, but lacks the emotional resonance and specificity of the ad headline 'For Thinking, Trying, and When it's Time.'

Social proof7/10

The page includes 'Best Seller,' '5-Star Reviewed,' 'Clinically-Studied,' and 'FREE SAMPLE' badges on products, plus trust indicators like 'third-party tested' and clinical trial references in footer copy, but lacks customer testimonials or review counts.

Message match9/10

Excellent alignment: ad promises 'preconception to third trimester' support and the page delivers exactly that with 'Shop by Stage' navigation and products spanning pregnancy phases.

Offer clarity8/10

The offer clearly states 'Bump up your essential support — from preconception to the third trimester' with multiple product options visible, though the popup offer (30% off first bundle) is more prominent than the actual product value proposition.