Transparent Labs
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The ad
Science-based supplements in clinically effective doses. Absolutely no fillers or artificial additives. ☑ 100% Natural Ingredients ☑ Science-Backed Formulas ☑ Clinically Effective Dosages ☑ No Artificial Sweeteners, Colors, or Additives Plus, sign up for 10% OFF your first order.
Science-Backed Supplements
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does well by creating urgency with "YOU'VE GOT A SPECIAL OFFER" and using clear category buttons for segmentation, which aligns with the ad's science-backed supplement positioning. However, it performs poorly by not clearly stating what the special offer actually is (discount percentage, free shipping, etc.), has a poor PageSpeed score of 44 which significantly impacts mobile experience, lacks visible social proof or trust signals, and the headline doesn't directly match the ad's "Science-Backed Supplements" messaging. The page appears to be a quiz/segmentation tool rather than a direct product showcase, which creates friction between ad promise and landing experience.
Where it's weak
- Page speed: PageSpeed score of 44 is critically poor, indicating significant performance issues that will cause user frustration and abandonment.
- Social proof: No visible customer testimonials, reviews, ratings, or trust badges are present on the visible page sections.
- Trust signals: The Transparent Labs logo is present but no security badges, certifications, guarantees, or social proof elements are visible to build credibility.
- Message match: The ad emphasizes 'Science-Backed Supplements' with specific benefits, but the landing page focuses on a quiz/segmentation flow without highlighting these differentiators.
- Offer clarity: The page promises a 'special offer' but never reveals what it is—no discount percentage, free shipping, or specific benefit is stated.
- Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency but doesn't communicate the core value proposition of science-backed supplements.
Full breakdown
The category buttons (PROTEIN, CREATINE, etc.) serve as CTAs but are indirect; they're segmentation tools rather than clear conversion actions like 'Shop Now' from the ad.
PageSpeed score of 44 is critically poor, indicating significant performance issues that will cause user frustration and abandonment.
The Transparent Labs logo is present but no security badges, certifications, guarantees, or social proof elements are visible to build credibility.
The layout appears mobile-responsive with full-width buttons, but the poor PageSpeed score of 44 severely impacts mobile usability and load time.
The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency but doesn't communicate the core value proposition of science-backed supplements.
No visible customer testimonials, reviews, ratings, or trust badges are present on the visible page sections.
The ad emphasizes 'Science-Backed Supplements' with specific benefits, but the landing page focuses on a quiz/segmentation flow without highlighting these differentiators.
The page promises a 'special offer' but never reveals what it is—no discount percentage, free shipping, or specific benefit is stated.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.