Hydrow
Facebook · Instagram · Audience Network · Video
The ad
Enjoy over $100 OFF* your new rower TODAY with code ROW100 *Terms apply
Use Code ROW100
Shop nowThe funnel behind it
Offer: Enjoy over $100 OFF* your new rower TODAY with code ROW100
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively presents a product comparison with clear CTAs and good mobile design, but suffers from critical performance issues (PageSpeed 50) and weak social proof. The ad-to-page match is strong—the $100 OFF code promotion aligns well with the pricing displayed. However, the page lacks customer testimonials, reviews, or trust badges that would strengthen conversion. The asterisk on 'Terms apply' creates friction without explanation. The comparison format is helpful but could benefit from more urgency messaging and clearer discount visualization. The 30-day trial and warranty are good trust signals but buried lower on the page.
What this funnel does right. Steal these.
- Call to action: Two clear 'Shop Now' CTAs positioned prominently under each rower comparison. Additional 'Learn More' links for each model. CTAs are visible and action-oriented, though not urgency-driven.
- Mobile experience: Mobile-responsive design evident. Stacked layout works well on mobile. Touch-friendly buttons and readable text. Comparison cards stack vertically. Minor: color palette selector on Wave might be small for mobile interaction.
- Message match: Strong alignment between ad ($100 OFF code ROW100) and landing page (comparison of rowers with pricing). Page immediately shows the two main product options with pricing. Code promotion matches page content well.
- Trust signals: Trust signals present: 1-year warranty, 30-day home trial, established brand (Hydrow), detailed specifications, multiple product options. Footer with contact info (+1-833-889-3121) and office hours. Missing: customer reviews, certifications, security badges, or third-party validation.
- Offer clarity: Offer is clear ($100 OFF with code ROW100) but asterisk with 'Terms apply' creates friction. Pricing shown on page ($40/mo or $1,895 for Origin; $42/mo or $1,995 for Wave) doesn't explicitly show discount applied.
Where it's weak
- Page speed: PageSpeed score of 50 is below acceptable threshold (target 75+). This significantly impacts user experience, bounce rate, and conversion. Mobile performance likely suffering.
- Social proof: Minimal social proof present. No customer testimonials, reviews, ratings, or user counts visible. Membership section mentions '5,000+ workouts' but this is feature-based, not social proof. HydroMetrics feature shown but not positioned as social validation.
Full breakdown
Two clear 'Shop Now' CTAs positioned prominently under each rower comparison. Additional 'Learn More' links for each model. CTAs are visible and action-oriented, though not urgency-driven.
PageSpeed score of 50 is below acceptable threshold (target 75+). This significantly impacts user experience, bounce rate, and conversion. Mobile performance likely suffering.
Trust signals present: 1-year warranty, 30-day home trial, established brand (Hydrow), detailed specifications, multiple product options. Footer with contact info (+1-833-889-3121) and office hours. Missing: customer reviews, certifications, security badges, or third-party validation.
Mobile-responsive design evident. Stacked layout works well on mobile. Touch-friendly buttons and readable text. Comparison cards stack vertically. Minor: color palette selector on Wave might be small for mobile interaction.
Headline 'Use Code ROW100' is direct but generic. Doesn't communicate value proposition or urgency. Page headline 'Compare the Rowers' is functional but not compelling for conversion.
Minimal social proof present. No customer testimonials, reviews, ratings, or user counts visible. Membership section mentions '5,000+ workouts' but this is feature-based, not social proof. HydroMetrics feature shown but not positioned as social validation.
Strong alignment between ad ($100 OFF code ROW100) and landing page (comparison of rowers with pricing). Page immediately shows the two main product options with pricing. Code promotion matches page content well.
Offer is clear ($100 OFF with code ROW100) but asterisk with 'Terms apply' creates friction. Pricing shown on page ($40/mo or $1,895 for Origin; $42/mo or $1,995 for Wave) doesn't explicitly show discount applied.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.