Hydrow
Facebook · Instagram · Audience Network · Video
The ad
Enjoy over $100 OFF* your new rower TODAY with code ROW100 *Terms apply
Use Code ROW100
Shop nowThe funnel behind it
Offer: Enjoy over $100 OFF* your new rower TODAY with code ROW100
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively showcases product comparison and features but fails to capitalize on the ad's primary offer (ROW100 code discount). The 48 PageSpeed score is a critical weakness that will harm conversions. Social proof is notably absent—no reviews, testimonials, or user ratings visible. The page does well on mobile responsiveness and CTA clarity, but the disconnect between ad messaging (discount focus) and page content (product comparison) creates friction. Trust is moderate due to brand recognition and warranty info, but strengthened social proof would improve conversion likelihood.
What this funnel does right. Steal these.
- Call to action: Two clear 'Shop Now' CTAs positioned prominently in comparison section. Additional CTAs for 'Learn More' on product cards lower down. Good button design and placement, though multiple CTAs could dilute focus.
- Mobile experience: Mobile-responsive design evident. Navigation bar, product cards, and CTAs adapt well to mobile viewport. Text is readable, images scale appropriately. Layout flows logically on smaller screens.
- Trust signals: Established brand (Hydrow) with professional design. Includes warranty info ('Free 1 Year Warranty and Free 30 Day Home Trial'), detailed specs, and clear product differentiation. However, no visible customer reviews, ratings, or third-party certifications. Privacy policy link present at bottom.
- Offer clarity: Ad promises $100+ OFF with code ROW100, but landing page shows Origin at $40/mo or $1,895 (marked down from $2,195) and Wave at $42/mo or $1,995. Discount application unclear—code not prominently featured on page. Terms vague ('*Terms apply').
Where it's weak
- Page speed: PageSpeed score of 48 is poor. Indicates slow load times, which negatively impacts conversion rates and user experience. Likely due to unoptimized images, render-blocking resources, or server response time.
- Social proof: Minimal social proof visible. No testimonials, reviews, ratings, or user counts in top sections. Membership section mentions '5,000+ workouts' but lacks user testimonials or success stories. HydroMetrics feature shown but not positioned as social proof.
Full breakdown
Two clear 'Shop Now' CTAs positioned prominently in comparison section. Additional CTAs for 'Learn More' on product cards lower down. Good button design and placement, though multiple CTAs could dilute focus.
PageSpeed score of 48 is poor. Indicates slow load times, which negatively impacts conversion rates and user experience. Likely due to unoptimized images, render-blocking resources, or server response time.
Established brand (Hydrow) with professional design. Includes warranty info ('Free 1 Year Warranty and Free 30 Day Home Trial'), detailed specs, and clear product differentiation. However, no visible customer reviews, ratings, or third-party certifications. Privacy policy link present at bottom.
Mobile-responsive design evident. Navigation bar, product cards, and CTAs adapt well to mobile viewport. Text is readable, images scale appropriately. Layout flows logically on smaller screens.
Page headline 'Compare the Rowers' is generic and doesn't reinforce the ad's discount offer. Misalignment between ad headline 'Use Code ROW100' and page headline creates friction.
Minimal social proof visible. No testimonials, reviews, ratings, or user counts in top sections. Membership section mentions '5,000+ workouts' but lacks user testimonials or success stories. HydroMetrics feature shown but not positioned as social proof.
Ad emphasizes discount code ROW100, but landing page leads with product comparison rather than promoting the specific offer. Code visibility is low. Page doesn't immediately validate or highlight the discount incentive from the ad.
Ad promises $100+ OFF with code ROW100, but landing page shows Origin at $40/mo or $1,895 (marked down from $2,195) and Wave at $42/mo or $1,995. Discount application unclear—code not prominently featured on page. Terms vague ('*Terms apply').
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.