Graza
Facebook · Instagram · Audience Network · Video
The ad
🥔🫒 Back and better than ever — crispy, golden potato chips cooked in 100% Extra Virgin Olive Oil!
Cooked in 100% EVOO
Shop nowThe funnel behind it
Offer: $5.99
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This product page excels at building trust and social proof with 4.9-star ratings from 7,655 verified reviews, detailed product storytelling, and authentic customer testimonials. The page effectively communicates the core product benefits (100% Extra Virgin Olive Oil, special yellow potatoes, crispy texture) through multiple formats including visual callouts and narrative sections. However, the page suffers from significant weaknesses: the primary CTA is "Find in Store" rather than a direct purchase option, the mobile experience appears cramped with dense information, and the PageSpeed score of 43 indicates serious performance issues that will hurt conversion rates. The offer clarity is strong but the friction in the purchase path and slow load times are major conversion killers.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 4.9-star rating from 7,655 verified reviews, 99% recommendation rate, detailed customer testimonials with verified badges, and user-generated photos.
- Trust signals: Strong trust signals including verified customer reviews, detailed product information, ingredient transparency, farm-to-table storytelling, and Okendo review platform integration.
- Message match: Page strongly aligns with ad messaging about 100% EVOO and crispy golden chips, with prominent emphasis on the olive oil cooking method throughout.
- Offer clarity: Price ($5.99) is clearly displayed and product benefits (100% EVOO, special potatoes, crispy texture) are explicitly stated multiple times throughout the page.
- Headline: Headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and benefit-focused, though it could be more compelling or emphasize the premium EVOO angle more prominently.
Where it's weak
- Page speed: PageSpeed score of 43 is critically poor and will significantly impact user experience, bounce rates, and conversion rates on mobile devices.
- Call to action: Primary CTA is 'Find in Store' which creates friction; secondary 'Shop Now' CTAs appear lower on page but the main above-fold CTA doesn't drive direct e-commerce conversion.
Full breakdown
Primary CTA is 'Find in Store' which creates friction; secondary 'Shop Now' CTAs appear lower on page but the main above-fold CTA doesn't drive direct e-commerce conversion.
PageSpeed score of 43 is critically poor and will significantly impact user experience, bounce rates, and conversion rates on mobile devices.
Strong trust signals including verified customer reviews, detailed product information, ingredient transparency, farm-to-table storytelling, and Okendo review platform integration.
Mobile layout appears functional but dense with information stacked vertically; the flavor selector and detailed sections may feel cramped on smaller screens.
Headline 'Classic Sea Salt Olive Oil Potato Chips' is descriptive and benefit-focused, though it could be more compelling or emphasize the premium EVOO angle more prominently.
Exceptional social proof with 4.9-star rating from 7,655 verified reviews, 99% recommendation rate, detailed customer testimonials with verified badges, and user-generated photos.
Page strongly aligns with ad messaging about 100% EVOO and crispy golden chips, with prominent emphasis on the olive oil cooking method throughout.
Price ($5.99) is clearly displayed and product benefits (100% EVOO, special potatoes, crispy texture) are explicitly stated multiple times throughout the page.
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